$195 million and counting … Chris Hemsworth’s Tourism Australia campaign is making a lot of money

You’ve seen his pictures and his social media posts - but exclusive figures reveal just how much value Chris Hemsworth is creating for Tourism Australia.

Chris Hemsworth’s hugely successful Tourism Australia campaign has generated an eye-watering sum of money, new figures show.

The 35-year-old Thor star’s social media-fuelled campaign, including a recent family trip to Western Australia, have created serious value for the national travel body.

Hemsworth’s involvement in the campaign since his appointment in January 2016 has generated over 7500 articles to promote Australia, with an estimated advertising value (EAV) of $195 million.

Overall, the campaign has had more than 18 billion views on social media in just over two years, the Tourism Australia stats revealed.

This includes his recent Western Australia holiday, which is said to have been worth $7.5 million in estimated advertising revenue — and counting.

Hemsworth — who is the fourth-highest paid actor in Hollywood — and his wife, Spanish actor Elsa Pataky, have also backed it up with a string of social media posts that have gone viral.

Overall, the Byron Bay-based power couple have promoted Tourism Australia more than 122 times on social media, generating more than 72 million likes, the tourism body claims.

The recent Western Australia campaign alone has resulted in 85 million total impressions and 15 million follower “engagements” from about six social media posts, the figures claim.

Chris Hemsworth’s Tourism Australia campaign has generated an eye-watering sum of money for the national travel association. Picture: BACKGRID Australia

Hemsworth’s recent selfie with a furry quokka — which has since spawned a string of attempted copycat posts — is said to be his most “liked” Instagram post ever, with more than 4.1 million so far.

And a video Hemsworth posted with a quokka on Rottnest Island has been viewed more than 9.2 million times in five days.

Another footage-based post, basically a highlights reel of the family holiday featuring Hemsworth, Pataky and their three children along with a group of friends including Matt Damon, was watched more than 1.5 million times in 16 hours.

Last year, Hemsworth famously led an all-star cast in a mock Crocodile Dundee trailer — released during the Super Bowl — that was tipped to serve tourism operators close to $6 billion in US travel business by 2020.

It launched Tourism Australia’s biggest single advertising campaign into America since Paul Hogan fronted the Come Say G’Day ads more than 30 years ago.

Hemsworth, a Tourism Australia ambassador, featured in the rollout of an extended $36 million marketing campaign, alongside actor Danny McBride who appeared in the commercial as Mick Dundee’s long lost son.