Bec Judd wows Paris for beloved Melbourne fashion label on the eve of the Brownlow
Melbourne darling Bec Judd is showcasing stunning Aussie fashion labels in Paris. See the incredible pics.
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Bec Judd has gone global showcasing Australian style on the streets of Paris in a glamorous French fashion fling.
On the eve of the Brownlow Medal, where 20 years ago Judd made her seismic arrival on the Melbourne scene in a wildly plunging red dress, the OG influencer has taken her sophisticated glamour international as the face of Melbourne label Bianca and Bridgett.
And on Monday, Judd will be towering over St Kilda on a massive billboard showcasing the elevated Bianca and Bridgett rebrand.
Judd shot the campaign in June with Lana Wilkinson styling the looks covering elegant evening gowns, cute cocktail frocks and sleek suiting.
She showcased the range against some iconic Parisian backdrops including the Eiffel Tower, the Place Vendôme, on the Avenue Montaigne and on the Pont Alexandre III (bridge).
Judd said she was excited to support a Melbourne brand that provided style at an achievable price.
“Bianca and Bridgett Roccisano approached me to become the face of the rebrand and presented the new collection which I instantly fell in love with,” Judd said.
“I loved the girls’ values behind the rebrand which was creating luxury fashion at an affordable price point.
“The first thing that stood out to me was the quality. At this price point, the quality was so beautiful. You can tell each piece was unique and had a timeless element which you could wear over the years to come.
“I would have to say that the suiting is a stand out for me and is incredible value for money.”
The Bianca and Bridgett brand, which launched a decade ago, represents luxury inspired garments at an accessible price point.
Pieces range from $250 – $350.
Founder Bianca Roccisano said the rebrand collection, which goes live on Sunday (September 22) features 50 pieces ranging from size 4 to 18.
“The original Bianca and Bridgett philosophy has always been about classic staple pieces that you can continue to wear over the years, creating value for our customer,” she said.
“While we are still honouring this philosophy we are proud to be incorporating very special statement creations.
“We promise to keep evolving and delivering unique and special pieces that help every woman feel her most confident and beautiful self.”
Originally published as Bec Judd wows Paris for beloved Melbourne fashion label on the eve of the Brownlow
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