Comedian Christian Hull makes $500k in 6 months from ‘f**k off’ pendants

Brisbane comedian Christian Hull lost his stand-up gigs thanks to Covid - so he turned to another way of making money and business is booming.

When Aussie comedian Christian Hull bought a $550,000 apartment in Brisbane and then his nationwide tour was shut down last year due to the pandemic, he admits he did start to “panic”.

He had quit his job as a radio presenter after nine years and the tour was meant to be his income for the whole of 2020.

The 34-year-old joked he was going to ask adult shop Lovehoney for a sponsorship to “roadtest a sex toy” but admits the promotional side of his income also started to slow down.

The pendants are where it all began. Picture: Supplied

So he returned to his love of making things, influenced by his fashion designer mum, and surprisingly his resin pendants, which he poured “f**k off energy” into became a hit.

“I would scream into the pendant. I’d be like, f**k off, f**k you, piss off and that came all about because I mean when you move to Queensland, you get a little bit hippy, and I was obsessed with crystals,” he told the I Swear I Never podcast.

“Not because of the healing powers, those are bulls**t, but they look pretty and sparkly... I was like, I wonder if there’s a crystal that radiates like, piss off energy.

“Because there’s ones that are for healing and for spiritual energy and I just want one that radiates enough f**k off energy that people just leave me alone. And so that’s why I made these pendants because it was me making like a little crystal that I was charging it with f**k off and piss off.”

Comedian Christian Hull is building an empire based on profanities. Picture: Supplied.

Initially he was giving the pendants away as prizes in a Facebook group but members were keen to get their hands on one and asked him to sell them. He was baffled as he thought they were “terrible”.

Scoring gold when a TikTok clip he made saw 60 orders flood in overnight, he then shared the video to Facebook and Instagram.

“Then literally within three days I had to make about probably about 500 or 600 of these orders and I was like ‘Uh wow, that’s a lot’. I only have 30 moulds and less than 24 hours to make them and I was like, ‘How’s this gonna work?’

“So I bought more moulds and I started making the moulds out of silicon. I just bulk bought resin. I went to Spotlight, I bought a heap of flowers. And I was like let’s just see how long this will last for how, like what money will this Tiktok generate?’”

The comedian admits he was happy to keeping making pendants while the “money tap” ran. So he spent about three months waking up at 6am to start the making process to create 600 pendants a day and then packing, posting and sending.

“It was exhausting but the big motivation was I made half a million dollars in six months,” he revealed.

Mr Hull said he has now built a “f**k off” empire and while the pendants are “dead”, he has moved on to selling roll on essential oil fragrances, where 1500 were sold in 24 hours.

“But it all comes down to the gimmick of it, it’s called f**k off ski it’s just roll on, it’s just an easy thing. I don’t think people bought it because they really want to roll on fragrance, it’s just a gimmick,” he said.

While the pendants were a great way to get into business, the huge amount of money he made so quickly also set "unbelievable expectations”, he admitted.

“I went into things going like yeah, I’ll buy 6 million of these, I’ll buy 25,000 of these and so I had all this money and I was buying all this stuff thinking it would do so well and you know I had some failures along the way,” he revealed.

“I’ve had some good successes but running a business ... it’s hard.”

He has used classic board games and turned them into adult versions. Picture: Instagram

Despite a recent failure costing him $10,000, he has also hired three staff and has a warehouse in Sydney.

Next up in the empire is an audio card where he screams a string of profanties at the person including, of course, “f**k off”.

A gaming manufacturer also reached out to him to create a board game, which is a “f**ked up version of Monopoly”, with 5000 sold in three days, and there’s also as an adult version of Guess Who?

“There’s just a weird market for profanity at the moment,” he added.

High on his success Mr Hall thought he was going to completely pay off his apartment, but realised growing the business “costs a lot of money” with bringing on staff, new product and other overheads.

He does owe $200,000 to the tax man. Picture: Instagram

There was also a dramatic drop in sales overnight at the start of the year.

“I had never seen so much money coming in so quickly. And it all comes ... into my Shopify and PayPal. And I was like, I have $200,000 sitting in my account. For me, I put it on the mortgage. And then I bought a new bathroom. And I did, I invested in new product. And I didn’t properly think, because I just thought this money would keep flowing,” he said.

“And then, you know, Christmas finished, and we got to about February. And that’s classically when sales slowed down. And I’d also spammed people so much on socials, with all my products that they’re a bit over it. So we’re starting to get that feedback. And so I went from making you know, $60, $70, $80 grand a month to literally overnight that went to $10,000.”

He was also in for a shock when his accountant gave him a call — he owes the tax man $200,000, although he has seven years to pay it off.

Long term, Mr Hull has a goal to grow his f**k off shop to a turnover of a million a year and then sell it.

You can hear Christian’s full interview on the I Swear I Never podcast

Originally published as Comedian Christian Hull makes $500k in 6 months from ‘f**k off’ pendants