MaxMine beefs up team to meet ambitious growth targets

Mining technology company MaxMine plans 50 per cent growth this year and has strengthened its senior management team in an effort to hit the target.

MaxMine provides mine vehicle tracking technology which can be used by mining firms to track movements and metrics across numerous areas. Picture: Bloomberg

Mining technology company MaxMine is planning 50 per cent growth this year and has beefed up its senior management team in an effort to hit the target.

The Adelaide-based company has elevated chief operating officer Shaun Mitchell to chief executive, and also appointed Rohit Selvaratnam, most recently at Royal Adelaide Hospital operator Celsus, as chief financial officer.

Mr Mitchell’s previous roles include leading defence technology company Ocean Software, cybersecurity outfit Cybring Australia and traffic technology firm Sensor Dynamics.

Mr Mitchell said he had broad experience in both the start-up and scale-up phase of technology companies, and saw great potential when he joined MaxMine in October 2024.

He started as a consultant to the company and was “blown away by the technology and the people here’’.

“It’s a bit of a diamond in the rough in that all the things here are in the right place,’’ he said.

“There’s just some maturity that we needed to bring to the process as it moves out of start-up into that scale-up … which has been my core focus for the first six months. We’re very excited about where we can take it.’’

New MaxMine chief executive Shaun Mitchell.

MaxMine provides mine vehicle tracking technology which can be used by mining firms to track movements and metrics across numerous areas including truck speed, queuing times, dump times, and maintenance-focused areas such as strut health and overall truck performance.

The data can be used to make mining operations more efficient and safer, minimise downtime and maintenance costs, and reduce carbon emissions as a result of lower fuel use.

“We focus on haul trucks and excavators,’’ Mr Mitchell said.

“What we’re trying to capture there is anything from strut data to GPS speeds, engine revs – we pull that data down, we classify it.

“Part two is then to move that into a data platform where we can apply machine learning and AI to bring that all together, coalesce it into a whole lot of reports and insights.

“And the third part …, which is probably the biggest difference we have compared with others in the mining tech field, is our coaching capability, where we take those insights and actually share that with the team and say, let’s help build that in with your mining operating system … and actually implement the behavioural change, or the process policy changes that will actually improve, whether it’s productivity, which is often the key one, cost savings, safety and usually as a direct result of that, emissions as well.’’

Mr Mitchell said the company was about to publish a case study which showed a 90 per cent reduction in speeding and safety incidents at one site, which was a huge improvement.

While the resources sector is cyclical, with gold booming at the moment and other areas such as lithium under pressure, Mr Mitchell said the company had a selling point across the commodity cycle – whether that be on the cost saving front or productivity improvements for miners experiencing good prices.

“We’re about to embark on a an aggressive push on our sales front, and expecting probably 50-plus per cent as our ambition for this year in growth, so it’s quite significant,’’ he said.

MaxMine employs more than 50 people, mainly in Adelaide but also in resources regions such as Queensland’s Bowen Basin and the Pilbara in Western Australia.

Originally published as MaxMine beefs up team to meet ambitious growth targets