Fashion chain H&M launches online store seven years after entering Australian market
Popular clothing chain H&M has finally launched an online store, seven years after opening its first brick and mortar shop in Melbourne, presenting another challenge to traditional Australian retailers.
Business
Don't miss out on the headlines from Business. Followed categories will be added to My News.
Shoppers can finally buy H&M online.
The local arm of the fast fashion giant on Tuesday announced its Australian online store was now live.
The e-commerce move – which will further test the nation’s traditional retailers – comes close to seven years after H&M first entered the Australian market.
H&M Australia country manager Thomas Coellner said the online launch was a significant milestone for the fashion brand’s local operations.
“We are very excited to finally launch H&M online in Australia and to be able to offer our fashion collections to customers nationwide anytime, anywhere,” Mr Coellner said.
“We now have 40 stores across the country and this significant milestone extends H&M’s omni-channel offering.”
H&M has also launched its loyalty program which provides customers with a 20 per cent discount on their first online purchase.
The site also allows customers to find the origin of a product, the countries it was produced in and the suppliers and factories where it was made.
Hennes & Mauritz AB, which trades as H&M, first entered the Australian market in 2014.
The launch of its online store presents a new headwind for traditional retailers such as Myer, Just Jeans, Jay Jays and Country Road.
The nation’s three main fast-fashion invaders — H&M, Zara and Uniqlo — have been warmly embraced by local shoppers.
Their combined annual sales broke through the $1 billion mark for the first time just before the coronavirus pandemic up-ended the retail sector.
The milestone came less than a decade after Zara spearheaded a global fast-fashion incursion that has dramatically redrawn the nation’s retail landscape.
H&M is the second biggest fashion retailer in the world in terms of revenue, with Zara being the biggest.
MORE NEWS
KMART TO MAKE UP FOR LOST TIME WITH BOLD REOPENING PLAN
THE CHANGE COMING TO YOUR SUPERMARKET
WHY CHRISTMAS IS SET TO BREAK RECORDS FOR COLES THIS YEAR
Originally published as Fashion chain H&M launches online store seven years after entering Australian market