Twitter users slam JPMorgan's Q&A after London Whale questions became snide and nasty

AFTER paying a record $US13 billion fine for the London Whale debacle JPMorgan took to Twitter to answer questions from the public then backtracked.

Dimon Congress

AFTER paying a record $US13 billion fine for the London Whale debacle JPMorgan took to Twitter to answer questions from the public then backtracked.

The New York Post reports that JPMorgan Chase’s week-old experiment of promoting a Twitter-based Q&A with a top executive seriously backfired on Wednesday under an avalanche of snarky tweets.

As a result, a planned event for today where star banker Jimmy Lee would answer questions at #AskJPM was abruptly cancelled.

Jamie Dimon’s big bank was attempting to foster better relations with the hoi polloi by allowing average folks to pose questions to high-ranking brass, sources said.

What could possibly go wrong?

"At what number of Billions of Dollars will it no longer be profitable to run your criminal enterprise #ask JPM," read one tweet from someone identifying herself as Amy Hunter.

Lawyer James Koutoulas, who has been representing customers who lost millions resulting from the bankruptcy of MF Global, also chimed in.

"#askJPM who approved the closing of my accounts for representing MF Global customers whose stolen $ you accepted?" he tweeted.

Another Twitter user wrote:

"The #AskJPM Twitter takeover is what every PR pro fears - thoughts and prayers to that team tonight, you’re gonna need ‘em. Just amazing."

The bank, which is looking at a $US13 billion settlement with several federal and state regulators and agencies over its underwriting of billions of dollars in soured mortgage securities in the lead up to the housing bust.  That is just what JPMorgan will have to fork out to settle a civil case in relation to the mortgage bonds it sold investors.

Many used #AskJPM to vent their feelings on that subject.

A JPMorgan spokesman declined to comment about the Twitter fiasco.

Less bashful was Mr Dimon’s daughter, Laura Dimon, who apparently couldn’t help but tweak the marketing staff at her dad’s bank.

"Did I miss askJPM?" she tweeted in the middle of the storm.