Broad Radio launches new live programs on the women-only radio station
The online station is set to roll out new live programming for the first time, focusing on content for women aged over 30.
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It was during a pre-Covid meditation session that broadcaster Jo Stanley came up with the idea to create a radio station purely for women.
Together with her husband Darren McFarlane, they “pressed play” four years ago on the station to deliver a slate of pre-recorded podcasts. And next month they will launch live programming, including Stanley’s own breakfast program and a Friday afternoon drive show.
“What Broad Radio is doing is putting ourselves in the space of live radio, which is quite different to podcasts,” Stanley said.
“Live radio is about reflecting on what is happening on that day and having talkback and audience join you. It’s everything from sport to the Emmys to Married At First Sight to theatre, politics and science anything really that’s of interest.”
Stanley, 52, forged a successful career in commercial radio and TV and hosted numerous shows in Melbourne across stations including Fox FM and Triple M.
She is also the co-host of Channel 7’s House of Wellness program, which airs on Nine Radio.
Earlier this year, the station raised $385,000 via crowd-funding efforts and Stanley said it has 290 shareholders, with the station’s revenue streams relying on advertising and sponsorships.
The station will be available via its own app from Monday before the new live shows start on October 7.
Broad’s target audience will be women aged over 30.
“It’s for women entering that life stage when you’re juggling parenting, or if not your own kids you’re caring for other children in your life,” Stanley said.
“You’re also juggling ageing parents, you’re probably at the time entering the more senior years of your career so that’s full on as well.
“A lot of women in their late 30s and 40s are having relationship problems, some people often find themselves single for the first time.”
Stanley said the Broad platform would give women the opportunity to hear and share their own life experiences.
She will share her hosting role with presenter Marieke Hardy and actor Michala Banas, with an additional roster of rotating hosts, who will feature occasionally.
Stanley said it was important for the station – which is not limited to capital cities because it’s available online – to reach Australians outside of the major metropolitan areas.
“Because we are internet radio, we are not restricted to capital cities – it’s very much about women in regional and rural areas who are perhaps very isolated,” she said.
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