Packer in fight over Crown name: report

Billionaire takes property developer, founder of Crown Group Holdings, to court.

Packer in fight over Crown name: report

James Packer’s Crown Resorts is in a legal battle with property developer Iwan Sunito over the brand name Crown, Fairfax Media reports.

According to the report, Mr Packer is attempting to secure a legal order to prevent Mr Sunito using the name Crown for his company Crown Group Holdings.

Documents filed in the Federal Court of Australia by Crown claim Crown Group, which was founded 17 years ago, is misleading the market by duping consumers into thinking their apartments are associated with Crown’s brand.

"Crown Resorts has become increasingly concerned that Crown International Group is taking advantage of Crown Resorts' brands and reputation in its offerings of residential apartments, serviced apartments, hotel rooms and retail shopping," a spokesman said, according to the report.