MAFS contestant Nadia Stamp reveals how her nail beauty business turns over $3m

Run from a spare room, two friends have cashed in on the beauty industry, turning over $3m in three years with their DIY nail kits.

DIPD co-founder Nadia Stamp

A Melbourne mum and her best friend have cashed in on the beauty industry, turning over $3m in three years with their DIY nail kits.

Housebound during the height of Covid-19, Nadia Stamp was left to figure out how to do her nails when all the salons were shut.

Having always opted for SNS nails at her salon appointments, a bonding powder used to build a base on top of real nails, the former Married at First Sight contestant realised there were no options that allowed people to do their own at home.

“Everyone around Australia was in the same predicament … people were picking them off, using sandpaper to get their nails off. I ended up heading to Bunnings to find a solution, thinking what do I do?” Ms Stamp said.

Enter, Natalia Kajkic, a friend of Ms Stamp who asked if the pair could start up a business together.

DIPD co-founder Nadia Stamp

“We consulted with professionals in the industry to find out the best system and the best recommendations for liquids that we should be using. We didn’t know what we were about to do, and we didn’t know if it was going to be successful,” Ms Stamp said.

“Then we … made up around 150 nail kits to see what would happen.”

Within three days they had completely sold out, and DIPD, Australia’s first dip powder home nail kit was born.

“We made $3m in three years. People were just going crazy for the product,” Ms Stamp said.

“I was hand wrapping products, decanting liquids and staying up to 3am in my spare room trying to keep up with the demand.

“So many mums tell us how much they love DIPD because they don’t have to find time to go to a salon. They can do their nails at home once the kids are in bed.

“Our product is durable. It is mum-proof and a really cost-effective way to have nice nails without the expensive salon visits.

“We are passionate about evolving and expanding our products to make them as consumer friendly as possible.”

DIPD nail products

Since launching, DIPD has done over 30,000 orders, and is reaching up to $250,000 in sales some months.

“We have and are feeling the pinch with the cost of living crisis this year and nails are obviously not an essential however this year, we’re gradually attracting new customers who are willing to give our kits a go,” Ms Stamp said.

“Although we’ve seen a change in spending habits, we’re super proud to still be projecting $600,000 for the year.”

DIPD release new colours regularly to keep up with ever changing trends.

“I really focus on collections that are timeless and … fashion forward colours. I look into what is trending and also forecasting a bit to see what the colour trends are going to be,” Ms Stamp said.

“So I really do try to follow the trends but also, I’m very passionate about choosing the best colours … and these colours work beautifully together if you want to whip them together, but they also can be worn individually.”

DIPD co-founder Nadia Stamp

Ms Stamp said the key to starting as an entrepreneur is to research the audience.

“I feel like researching the product is important. Choosing a product that has potential for growth,” Ms Stamp said.

“It’s about reach at the end of the day. Really working on trying to build your audience because there’s no point spending a fortune on marketing. If you’ve only got say 130 people on your Instagram, and you’re spending all this energy creating assets for those 130 people.

“So it’s about trying to reach a new audience and being authentic with your product. And really being customer centric is everything to having a good quality product is essential.”

Originally published as MAFS contestant Nadia Stamp reveals how her nail beauty business turns over $3m