THEY CAN’T EVEN IMITATE BUZZFEED PROPERLY
The ABC’s new $8 million lifestyle website was launched today. Please take a look at ABC Life and see if you can work out where all the money went.
The ABC’s new $8 million lifestyle website was launched today. Please take a look at ABC Life and see if you can work out where all the money went.
While you’re marvelling at the site’s creativity and diversity, select your favourite headline from the dozens offered. Here’s mine:
Hetty McKinnon's brown rice congee
UPDATE. The Australian’s Stephen Brook:
Now that ABC Life is up and running, I feel I should apologise for comparing the national broadcaster’s new lifestyle website to Buzzfeed.
Apologise to Buzzfeed, that is. At least the snappy news, gossip and culture website knows a thing or two about how to keep readers interested, and would never tolerate serving up such tired content.
UPDATE II. Mock we may, but the new site seems to be popular among the ABC’s specific target demographic. ABC Life is a big hit with the ABC-funded boyfriend of the bloke who runs ABC Life:
Gut-bustingly proud of my fella @scottspark and his rad, multicultural team that spans Australia's regions, towns and cities.
— Benjamin Law (@mrbenjaminlaw) August 6, 2018
For years, the ABC's helped us improve our lives via TV and radio. Today they start doing it online via #ABCLife. Have a look.https://t.co/MR89869ERp pic.twitter.com/FhF0AL8h9f