GILETTE GOES WOKE, AIMS FOR BROKE

Well, OK then: “Shaving supply giant Gillette is attempting to change societal norms with the release of a new ad that challenges men to ‘shave their toxic masculinity.’”

Paging Dr Freud

Well, OK then:

Shaving supply giant Gillette is attempting to change societal norms with the release of a new ad that challenges men to "shave their toxic masculinity.”

This is certain to be a huge success. Not. Here's Jim Treacher:

Are you a man? That is to say, are you a genetic male who also happens to identify as a "man," for some increasingly antiquated reason? If so, are you under the mistaken impression that you're not a rapist?

Our society has come a long way in shaming men for behaving in any way that anybody anywhere doesn't like, and reminding men that we're all complicit even if we don't behave that way. But it's not nearly enough.

The mere fact of maleness is shameful and problematic. Men and boys everywhere need to be reminded that we're evil. We must learn to hate ourselves as much as everyone else hates us. The patriarchy must be castrated.

And who better to do it than a company that makes razors?

UPDATE: