New name proposed for residents of Brisbane in build-up to River City’s 2032 Olympics

The terms Bris Vegas and Brisbanites have been labelled unsophisticated with calls for a new moniker ahead of the 2032 Olympics.

There are calls for Brisbane to ditch the dag factor in an Olympic revolution to place the state capital on the same pedestal as the world’s greatest cities.

With the eyes of the world set to be focused on Brisbane in the lead-up to the 2032 Olympics, some industry leaders believe it is time for an image overhaul to bury labels such as Bris Vegas and Brisbanites.

WHAT SHOULD BRISBANE AND ITS RESIDENTS BE CALLED? TELL US IN THE COMMENTS SECTION BELOW

Award-winning architect Peter Edwards said residents of the River City could be called “Brisians” to bring an increased sense of sophistication to the city, which has in the past been most famous for a footy field and a beer brand.

Architect Peter Edwards believes Brisbane has the potential to become a sophisticated world city as a future Olympic host.

“We have colloquial phrases like Bris Vegas and Brisbanites, but the fact we don’t have a clearly-defined word for people from Brisbane is insane,” he said.

“I think we can do better (than Brisbanites) and Brisbane still has some growing up to do.

“When you look at the Olympic cities, Tokyo, Paris, Los Angeles, we’re in some pretty heady company.

“It’s time for Brisbane to become more mature as a world city and bolster our confidence, to put some thought into “What is our brand?”

Brisbane is poised to become a sophisticated world city after winning the hosting rights to the 2032 Olympics. Picture: supplied.

The term “Brisians” has a certain sophisticated swagger, in much the same way “Parisians” – residents of the City of Love, is synonymous with the classy French capital.

Many in Queensland were chuffed when former US President Barack Obama referenced ‘Bris Vegas” in his address during the 2014 G20 Summit, but there is a feeling Brisbane has moved past that as a new wave of development and culture transforms the city’s landscape.

It is set to become more pronounced in the coming years as Brisbane’s international recognition and reputation grows around the Olympics.

WHAT SHOULD BRISBANE AND ITS RESIDENTS BE CALLED? TELL US IN THE COMMENTS SECTION BELOW

Queensland Tourism Industry Council CEO Daniel Gschwind said Bris Vegas had a certain “cringe factor” the city could live without in the quest to forge a new identity.

“We don’t have to rely on these kinds of monikers anymore,” he said.

“This is the time for Brisbane and Queensland to really look at what makes us great and what makes us unique and celebrate that.

“We certainly don’t need to compare ourselves to Las Vegas anymore.”

Queensland is more famous for footy fans than fine culture, but that could change in the lead-up to the 2032 Olympics Picture: Chris Hyde (Getty Images)

Discussions on Brisbane’s evolving identity come as state leaders consider the creation of epic or landmark developments to create a lasting legacy of becoming an Olympic city.

A 500m tower for the CBD visible from hundreds of kilometres away has been proposed, along with plans for a Singapore-style spectacular tropical garden or a pedestrian-only riverfront park trail similar to New York’s High Line.