Fox Sports axes Super Rugby broadcast deal as RA negotiations fail
Australian rugby’s lifeblood for the past quarter of a century has decided to pull the plug on its association with the game, leaving the code and the governing body on its knees. THE INCREDIBLE DETAILS INSIDE.
Rugby
Don't miss out on the headlines from Rugby. Followed categories will be added to My News.
Fox Sports is set to walk away from rugby union, ending a 25-year broadcasting partnership that began when the game turned professional.
Months of talks between Fox Sports and Rugby Australia came to a halt on Wednesday, and the struggling code will likely have to make a deal with Optus.
Sources revealed RA chief executive Raelene Castle and Foxtel boss Patrick Delaney have not spoken face to face in weeks, although emails had been traded.
The stunning development puts major pressure on rugby, with the game needing an extraordinary new deal to stay afloat.
Watch every match of the 2020 Vodafone Super Rugby Season LIVE & On-Demand on KAYO. New to Kayo? Get your 14-day free trial & start streaming instantly >
The existing television deal, signed in 2015 and running through to the end of this year, was worth a total $285 million, giving RA $57 million a year.
However, that deal was bolstered by investment from Britain’s Sky Sport, who added millions to show southern hemisphere rugby. Sky has now pulled back on their level of interest.
Head of Fox Sports Peter Campbell said rugby would continue to be broadcast on the channel in 2020, but decisions about broadcast rights from 2021 were in the hands of Rugby Australia.
“We never comment on commercial negotiations or speculation about broadcast rights,” Campbell told foxsports.com.au.
“Fox Sports will continue to be the home of rugby union with all Super Rugby, the Rugby Championship and Wallabies games in 2020.
“The rugby rights from 2021 onwards are a matter for Rugby Australia.”
Fox Sports and Network Ten are the domestic broadcasters, with Fox showing all Super Rugby games and both screening Wallabies Test matches.
With Fox out of the equation, the most likely outcome is for RA to sign a deal with Ten and Optus, who would show Super Rugby on subscription as they do the English Premier League football.
RA will present its package to the open market within a fortnight.
“Rugby Australia’s preparations for the next five year rights period have led to a key focus on creating alignment across the rugby competitions in Australia,” a spokesman said.
“Our strategy is to provide an integrated whole of rugby presentation to our fans and, importantly, we are confident that there is real interest from the market in this content.
“We are preparing to take the package to market early this month.”
Fox Sports is owned by News Corp, publishers of The Daily Telegraph.
With News Corp’s backing in 1996, rugby went professional and Fox Sports broadcast the first season of Super Rugby, and the partnership with the game has continued unabated until now.
Signs of unrest emerged last year when RA failed to finalise their television deal for 2021-25, despite partner nations New Zealand and South Africa signing theirs.
In attempting to gain more money for rugby, Castle refused Fox’s initial offer, which is when Optus emerged as a rival candidate.
Problems were clear when just before the Super Rugby season kicked off last week, Fox released highly respected rugby commentator Nick McArdle and former Wallaby Drew Mitchell from their roster, and cut their weekly rugby show.
The first round matches averaged just 33,000 viewers last weekend, down 19 per cent on round one last year and more worryingly, games with Australian teams were down 35 per cent.
In their attempt to pitch a multi-layered package, RA has blocked Fox Sports’ offer to broadcast the Shute Shield and Queensland Premier Rugby this year.
The Sydney club competition, owned by Club Rugby TV, is broadcast by Channel Seven, who are paid by Sydney Rugby Union to show the match of the round each Saturday.
Fox Sports offered to pick up the $300,000 annual fee to show Shute Shield matches and Queensland club rugby games, with Seven — who have the rights until the end of 2024 — agreeing to the proposal.
But RA want club rugby as part of their entire package and blocked the move, presumably so if they could not make a deal with Fox Sports, they could sell it to Ten and Optus.
Club Rugby TV can either sell to Fox Sports or RA, at which point Castle can take RA’s broadcast package to the open market.
Originally published as Fox Sports axes Super Rugby broadcast deal as RA negotiations fail
Join the conversation
‘Crucial exposure’: First look at young rugby players touted as future Wallabies
They have been rivals some days, teammates on others and now this close-knit group of young rugby players will share the honour of wearing an Australian uniform for the first time.
Read more
‘Birth of a star’: UK press stunned as Suaalii terrorises England
Former NRL star Joseph-Aukuso Suaalii had the UK’s rugby media fawning and their supporters suddenly worried after his man-of-the-match performance on debut for the Wallabies.
Read more