Redland Bay cafe owner overjoyed as community flocks to obscure destination for original offering

Word of mouth has worked wonders for this popular bayside cafe, with business surging during he coronavirus lockdown despite being tucked away in a little-known location.

YOU know you are doing something right when you thrive in the hospitality industry during a pandemic.

Such is the case at The Park Social cafe in Redland Bay.

Barely nine months open the cafe, located at little known Redlands Business Park, is punching well above its weight with a word-of-mouth following the envy of many.

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Proprietor Dan Field was overwhelmed by the groundswell support.

It’s not hard to see why Park Social is wining fans.

In contrast to many coronavirus-affected businesses Mr Field will soon take on an extra staff member and increase hours for others at the business.

“The support has been truly overwhelming,” he said.

“Even when it was really scary (during COVID-19) customers came in and checked on us and in turn we let people come in and have a bit of banter, have a bit of an escape and just always remained positive.

“It is amazing to have such a supportive community after the short amount of time we have traded.”

Park Social’s Reuben sandwich.

Mr Field, who previously ran a craft beer bar in Cleveland, said the business has benefited from low overheads and a delicious point of difference.

“We like to do things a bit different here,” he said.

“We never want to have the same food as down the street.

“We have croissants and cookies but stuffed with some kind of concoction and that pared with quality coffee just walks out the door.”

Do you even coffee bro? The one thing they are serious about at The Park Social.

Park Social’s Reuben sandwich brims with house made everything: Sauerkraut, silverside, pickle, mustard and American cheese all toasted on a golden crunchy, buttery sourdough.

Or how about a culinary twist on a Louisiana specialty?

The cafe serves a Po’Boy sandwich with their famous southern fried chicken, slaw, tomato, aioli, and pickle which all comes together with a crispy toasted bun.

Park Social’s Po’Boy.

And for the sweet of tooth there are stuffed croissants that will break your heart.

The business was given a help along by its partnership with DHC Coffee Co, a roastery also owned by Mr Field and located within the same premises.

Park Social is also setting up its own food delivery service after the pandemic-driven adjustment became a necessity.

The Park Social cafe staff.