Flight Centre rewards launch sees travellers earn 20 million points in 24 hours
PARTNER CONTENT: Flight Centre's new loyalty program has sparked huge demand as Australians rack up 20 million points within hours of its launch.
This partner content has been written in collaboration with Flight Centre
Travel-hungry Australians have earned more than 20 million points in the first 24 hours of Flight Centre launching its new rewards program.
Flight Centre unveiled World360 Rewards this week, a points-based loyalty program built entirely around travel.
The travel company says the program is designed for everyday Australians who want more value across their whole holiday and not just their flights.
Flight Centre global leisure chief executive officer James Kavanagh said the loyalty program was “game-changing”.
“With World360 Rewards you earn points on every flight, every fare class, every airline, as well as all the other important parts of your holiday booking including hotels, cruises, tours and experiences,” he said.
“It’s a no-regrets move where you can double and even triple-dip on the value of your whole holiday booking – earn World360 Rewards points, on top of earning any airline miles and credit card points.
“This triple-dip mechanic of World360 Rewards delivers one of the fastest paths to travel rewards in the Australian market and ultimately gets Aussies travelling more.”
Instead of challenging other travel loyalty programs in Australia, Mr Kavanagh said World360 Rewards would be a complementary program offering that doesn’t need to come at the expense of loyalty to your favourite airline.
“There are a number of well-established airline loyalty programs out there and we know Aussies have a deep love for these. The gap we identified is in making sure travellers are rewarded for the whole travel journey with more choice and opportunity to not just earn but redeem points across the whole holiday experience.”
Highlights of the rewards program for members include:
• Free to join for instant value and paid $249 Member Plus tier to unlock 15,000 bonus points, airport lounge passes, delay protection and more
• Earn across all travel booked across Flight Centre, Travel Associates and Cruiseabout: more than 500 airlines with no blackout dates, 40+ cruise lines, 900,000 hotels, tours and experiences.
• Earn across 300+ partners from banking (ANZ) to health (Bupa), luxury to everyday essentials with new partners launching regularly.
• Triple dip with members able to earn World360 Rewards points on top of existing airline and credit card loyalty program status and points.
• Redeem on any travel product available in market at Flight Centre, Cruiseabout and Travel Associates plus access exclusive points-only travel deals in a one-of-a-kind World360 Rewards Store.
This partner content has been written in collaboration with Flight Centre
