Townsville Enterprise launch campaign to sell city to tourists post COVID-19

A new tourism campaign has been launched to sell Townsville to the nation post COVID-19.

A new tourism campaign has been launched to sell Townsville to the nation post COVID-19.

Townsville Enterprise launched the Find your Shine campaign with 20 tailored packages to put the spotlight on a host of new tourism and accommodation deals this summer school holidays.

TEL marketing director, Lisa Woolfe said the summer months were traditionally a quieter period for region’s visitor numbers and that’s why the new marketing strategy was done in close partnership with local operators.

“With international travel off the table there has never been a better time to get out and explore Townsville North Queensland, or even rediscover the region and create new memories with family and friends,” Ms Wolfe said.

“With spectacular weather, world-class natural assets and some incredible deals on offer, experiencing our region will not only provide the opportunity to connect with loved ones, but support an industry that needs it now more than ever.”

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All-inclusive packages range from family getaways cuddling koalas and snorkelling with marine life, diving the Museum of Underwater Art, exploring and learning all about a World Heritage-Listed rainforest, wetting a line on the ultimate fishing experience at the Great Barrier Reef, or wooing that special someone with a fully catered secluded beach picnic or a sunset sail.

All packages can be booked at the new townsvillenorthqueensland.com.au destination website which has undergone a complete makeover, including an interactive trip planner to build customised itineraries.

The ‘Find Your Shine’ campaign will run for four weeks until December 18, with travel dates from December 7 to February 28.

Ms Woolfe said the aim of the campaign was to help reignite some joy for families after an exceptionally difficult 2020.

For more information on campaign deals and packages visit townsvillenorthqueensland.com.au.

Originally published as Townsville Enterprise launch campaign to sell city to tourists post COVID-19