Steve ‘Pricey’ Price inducted into ACRA Commercial Radio Hall of Fame
The accolades have continued to pour in for Steve ‘Pricey’ Price as he was inducted into the Commercial Radio Hall of Fame.
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The accolades have continued to pour in for Steve ‘Pricey’ Price after he was inducted into the Commercial Radio Hall of Fame at the 34th Australian Commercial Radio and Audio Awards.
The retiring Triple M Townsville radio presenter and Laurel Edwards of 4BC Brisbane and Nine Radio on Saturday night joined previous inductees include Kyle Sandilands, Jackie Henderson, Lee Simon, Ray Hadley, Amanda Keller, Cathy O’Connor and the late Doug Mulray.
Pricey, OAM, began in radio in Melbourne as a fresh-faced 17-year old before moving to North Queensland in 1982.
In a career spanning more than 30 years in Townsville, Pricey has covered highs and lows, including the 2019 Townsville flood and the Blackhawk disaster in 1996.
SCA chief content officer Dave Cameron said it was rare that “an entire city hears one voice for breakfast every weekday for 32 years”.
He said the legendary “undisputed King of Townsville” was synonymous with radio but his impact extended well beyond a microphone.
“He has truly affected and bettered the lives of people in and around North Queensland, with countless fundraising and community missions, in good times and bad,” he said.
“We all need more Priceys and his signature tropical shirts, and I could not think of a more worthy inductee into the Hall of Fame.”
Brigadier Dave McCammon, commander 3rd Brigade which is based out of Townsville, said about Pricey: “There was no one better to take than Steve Price. We can’t thank Pricey enough for taking the time to show the great work our soldiers do.”
Townsville Mayor Jenny Hill said Pricey had stayed on air “through some of our worst natural disasters”.
“Pricey has been a big part of our community, and Steve, we are not going to forget you.”
Pricey, who maintains his top spot in the North Queensland radio ratings, retires at the end of the year.
The man himself said magic was created working in regional radio.
“That’s where I learned about the magic that happens outside the studio and in the community,” he said.
“I don’t work for the station … I work for my audience.”
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Originally published as Steve ‘Pricey’ Price inducted into ACRA Commercial Radio Hall of Fame
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