Adani changes its name to Bravus Mining & Resources in Australia
Stop Adani organisers will be forced to scrap placards and rethink protests after the controversial mining company changed it’s name yesterday.
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Stop Adani organisers will be forced to scrap placards and rethink protests after the controversial mining company changed it’s name yesterday.
Adani will now be known as Bravus Mining & Resources in Australia.
Chief executive David Boshoff said the change was to mark the 10-year anniversary of the company’s operations in Australia.
“With the project well underway, it was time to give Adani its own Australian brand,” he said.
When asked if the move was about helping silence criticism from anti-Adani protesters Mr Boshoff said no.
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“If we were motivated by external factors we would have changed the name earlier,” Mr Boshoff said.
“We are not motivated by that, we have tremendous support in the regions.”
He said Bravus was Latin for brave and courageous, a description that suited the company.
“It has taken a lot of courage for us to see this through … the brand name reflects that,” Mr Boshoff said.
“Our 10 years in Australia has been a journey that has tested the resilience, skills and determination of our people.”
So far, the Carmichael Project has generated 1500 jobs for the regions and given out more than $1.5bn in contracts, 90 per cent to Queensland companies.
“We have made a significant investment in Queensland and we will be here for the long haul employing local people and doing business in Australia,” Mr Boshoff said.
“We are proud to be a dedicated Australian company that is part of the North Queensland community. We will continue to stand up and deliver for the good of our community, no matter how courageous it requires us to be.”
One hundred per cent of the people working on the project live in Queensland, something Mr Boshoff is proud of.
“It has given us a strategic advantage during COVID restrictions and means we can keep working with few interruptions, providing a much-needed boost to the regional Queensland economy.
“And there is still more construction and jobs to come as we head towards producing our first coal in 2021.”
Mr Boshoff said Bravus’ high quality coal would be part of the solution as the global energy mix transitioned to a low emissions future.
“The Stop Adani movement has tried unsuccessfully to prevent our business from operating in Australia, but the fact is there is ongoing demand for thermal coal in Asia and India,” he said.
“We have already secured the market for the 10 million tonnes per annum …”
Originally published as Adani changes its name to Bravus Mining & Resources in Australia