The top 30+ Far North internet personalities
From showcasing the wonders of our marine life to reviewing our best food and drinks, Far North Queensland has a growing number of content creators who are putting our region on the digital map. Check out our list of the top 30+ influencers.
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From showcasing the wonders of our marine life to reviewing our best food and drinks, Far North Queensland has a growing number of content creators who are putting our region on the digital map. There is also a range of internet stars who, despite relocating to major cities or overseas, were raised or lived in the Far North and speak proudly of their time here. Check out our list of the top 30+ internet personalities from Far North Queensland.
1. Lucy Jackson @lucykatejackson, @lucy_and_nikki_
Followers: 121,000
Lucy Jackson is a business owner, podcast and radio host and content creator from Mission Beach.
Now based on the Gold Coast, Ms Jackson is one half of duo Lucy and Nikki alongside best friend Nikki Westcott, who are known for their hilarious and unfiltered content across all their platforms.
They began their first Instagram page in 2015 called We The Wild Ones, where they shared festival content and fashion. The page, which is now @lucy_and_nikki_, has 168,000 followers.
But they didn’t stop there. In 2018, the duo started fashion label JGR & STN, followed by a hit podcast called Happy Hour.
They have a radio show of the same name, airing on the Hit Network on Friday and Saturday nights, and a wine brand, Jackson West.
“Growing up in North Queensland, life is pretty cruisy, you know. I didn’t have to wear shoes to school in primary school … so it definitely gives you a no-frills approach toward life,” Ms Jackson said of her childhood in the “most beautiful part of Australia”, with weekends spent at Josephine Falls and out “on the boat”.
“Nikki is the same. She grew up in Mount Isa and she also went to uni in Townsville. So we’re just kind of a couple of North Queensland gals who just happen to work in this kind of chic industry,” she said.
While Ms Jackson said as a teen she sometimes “resented” the fact she lived in FNQ, in hindsight she wouldn’t have had it any other way.
“There were moments there where I was like, ‘Oh, if I lived in Sydney I would have been able to do X, Y and Z’,” Ms Jackson said.
“But, now as an adult, I’ve had all the same opportunities I would have had, and I had the most amazing upbringing in the most beautiful part of Australia, going to the reef and swimming in the most beautiful waterfalls. So I’m so, so happy that I grew up in North Queensland.”
Ms Jackson said she considered herself a business owner first and foremost.
“Even if you were to take being an influencer out of it, Nikki and I would definitely still work in the industry we work in and run the businesses we run. The fact that we have a following is just part of it,” she said.
But she said she was extremely grateful for all the opportunities they’d been given.
“At the beginning, we were stoked to get a free T-shirt, and so every step along the way has felt super rewarding because we’ve just enjoyed the journey,” she said.
“It’s not like we woke up one morning with one million followers on TikTok because we went viral … We went to uni and then we worked in the industry for maybe like seven years before we decided to start our own brands, (so) we’ve kind of worked through the ranks. We’ve been the intern, we’ve been the marketing co-ordinator, we’ve been the social media girls.
“It’s been a slow but rewarding journey, and I’m so grateful for that because it just means we appreciate everything so much more, rather than just having it all kind of happen overnight.”
Ms Jackson said that while life was “very busy”, she adored all the roles she held.
“I love the podcast because it is a platform where we can just truly be authentically ourselves, and we have been able to relate to so many girls and women across Australia which is amazing,” she said.
“So that’s probably the most rewarding part of our job. But I love everything – I love doing strategy for the businesses, I love designing for JGR & STN, I love photo shoots – it’s all really, really fun.”
2. Kat Clark @katclark
Followers: 7.6 million (TikTok)
Kat Clark grew up in Brisbane but moved to Cairns at age 17, within six weeks of giving birth to her daughter Latisha.
Ms Clark eventually returned with baby Latisha to Brisbane, where she raised her.
She began sharing healthy recipes on TikTok, her following grew and it is now in the millions.
Ms Clark is the co-founder of skincare brand Kalade and has a podcast with Latisha called Basically Besties.
She recently moved to Los Angeles with her husband Jonathan and 14-year-old daughter, Deja.
3. Latisha Clark @latishaclarkk
Followers: 3.5 million (TikTok)
The daughter of Kat Clark, Latisha Clark spent the first few months of her life in Cairns.
Ms Clark shares lifestyle and fashion content on her platforms and co-founded skincare brand Kalade and podcast Basically Besties alongside mum Kat.
With her family recently relocating to Los Angeles, Ms Clark remained in Australia, where she is based on the Gold Coast.
4. Libby Powell @libbypowell_
Followers: 1.1 million
Libby Powell is a Cairns business owner and fitness model with 1.1m followers.
In 2022, Ms Powell placed second at the World Beauty Fitness Fashion Australia competition in the Diva Bikini Pro category, and was crowned Australian bikini pro champion in 2019.
She has also been a model in Zoo magazine and the Australian Swimsuit Calendar.
A mother of one, Ms Powell now operates Vanish Tattoo Removal in Cairns.
5. Cass Olholm @cassolholm
Followers: 361,000
Cass Olholm is a fitness influencer and business owner.
Ms Olhom owns Cairns gym, The Ground, which specialises in group fitness classes, as well as the Refuel Ground, its accompanying smoothie and coffee bar.
She also co-founded fitness app Train with Cass, which offers a range of training programs.
The mother of two young children holds various fitness qualifications, including being a certified nutritionist, personal trainer, strength and conditioning and weightlifting coach.
She posts mainly fitness content to her Instagram, including workouts, tips and motivating content.
6. Paige Hunter @paigelizabethunter1
Followers: 34,800
Paige Hunter is the owner of Studio P Aesthetics, a Cairns brow and lash clinic, and is a previous bikini competitor in the World Beauty Fitness and Fashion competitions.
Ms Hunter previously told the Cairns Post she was “the kid at school who had no idea what (she) wanted to do”.
“I was a lost cause. My gap year turned into about seven years and I was just working full-time,” she said.
“I wanted a life I’d be happy with, and that’s when I decided to go down to Sydney to do the (beauty) courses.”
7. Mary Fowler @maryfowlerrr
Followers: 446,000
Matildas star and Manchester City forward Mary Fowler grew up in Cairns with her four siblings, where she honed her craft at Trinity Beach and Endeavour Park.
With Adidas, L’Oreal, Weet-Bix, Rebel Sport, Cupra and Samsung partnerships, The Daily Telegraph recently called Ms Fowler “Australia’s most marketable athlete”.
Having made her Matildas debut at just 15, her agent Josh White told The Daily Telegraph, “Mary is the next-gen in global football icons”.
“Above all the fanfare and stardom that has come her way, Mary is still as humble and grounded as they come,” he said.
“What makes Mary so marketable is not only how amazing an athlete she is on the field, but also her personal attributes; the authenticity she has … and how she handles herself in the media.”
8. Drew Brauer @drewboymusic
Followers: 65,000
Drew Brauer, known as Drew Boy Music on Instagram, is a Cairns-based musician, charity founder and businessman.
Mr Brauer runs a mental health charity called Kick On, which runs a variety of school wellbeing programs as well as presentations for first responders and FIFO workers.
He also co-founded nutrition company All Good Nutrition and Ambrose golf series Survivor Golf.
In 2020, the father of one was a contestant on season seven of Married At First Sight Australia.
9. Christian Miller – @christian_miller_photo
Followers: 103,000
Christian Miller is an award-winning wildlife photographer and conservationist based in Cairns.
Born in Germany, Mr Miller travels the world doing underwater photography but has made the Great Barrier Reef his backyard.
His Instagram account is full of breathtaking marine life content, including whales, turtles, dolphins and more in their natural habitat.
Mr Miller co-owns Shirtbox in the Cairns CBD and also wrote a children’s book, Ella’s Adventures in the Great Barrier Reef, based on a true story.
10. David White @solar_whisper
Followers: 108,000
David White is a Daintree River tour guide who has worked on the river for more than 25 years.
He runs wildlife and croc-spotting tours on his solar electric boat, Solar Whisper, and regularly posts vision of the happenings of the local croc population, providing animated updates on what each croc is up to.
White is passionate about crocodile coexistence and brings awareness to their importance in our ecosystems on his platform.
11. Katie Purling @katiepurling
Followers: 98,100
Katie Purling is a Cairns-based wedding photographer and travel influencer.
Ms Purling uses her camera skills to create stunning content of the beautiful landscapes she visits, as well as plenty of her Far North Queensland backyard.
12. Jo Whitton @jowhitton
Followers: 89,300
Jo Whitton is a cookbook author and foodie from the Tablelands who shares healthy recipes to her nearly 90,000 Instagram followers.
According to her website, Ms Whitton started her blog called Quirky Cooking in 2008 to share her family’s health journey.
She then began sharing recipes and meal plans, which focus on using whole foods and promoting gut health, and her audience grew.
Ms Whitton has since released multiple cookbooks, has a podcast and runs cooking workshops and gut health retreats.
13. Lucy Miller @lucycmillerrr
Followers: 49,700
Lucy Miller is a model, content creator and swimwear designer who owns brand Luma Swim.
Ms Miller said on her Instagram she splits her time between Cairns and Bali, is “95 per cent” vegan and used to perform in pageants.
14. Molly Dixon @molly_dixon_
Followers: 216,000
Molly Dixon is a travel influencer who moved to Cairns from Victoria in 2020.
Ms Dixon travels solo around Australia, documenting her journey in her 4WD and posting fishing and camping content to Instagram, TikTok and YouTube. Across all three platforms, she has a following of more than 468,000 people.
15. Sari-Ella Thaiday @justanotherblakgirl
Followers: 70,300
Sari-Ella Thaiday is a Darnley, Saibai and Yidinji woman based in Cairns.
With 2.5m likes on her TikTok videos, Ms Thaiday first found her following posting impressive makeup videos and sharing information about First Nations culture.
Nowadays, she posts mainly lifestyle content and shares her journey as a Muay Thai boxer.
16. Sera Steves @sera_loves_crocs
Followers: 72,100
Sera Steves is a self-described “crocodile obsessed, cockatoo crazy” zoologist. Originally from Texas, Sera has lived in Australia for 15 years and calls Far North Queensland home. Her content showcases the natural beauty of the Far North, including the waterfalls, the reef, the rainforest, and of course – the wildlife.
17. Aron Baynes @houseobayne
Followers: 120,000
Aron Baynes is a three-time Olympian, Tokyo bronze medallist and NBA champion.
He is one of only three male Australian basketballs to have won both an NBA championship and an Olympic medal, according to Basketball Australia.
Born in New Zealand, Mr Baynes grew up in Mareeba where he played rugby before moving to basketball.
In October 2024, he announced his retirement from professional basketball.
He is a father to two young children and is currently an ambassador for KAILO Nutrition, a wellness band selling supplement blends and skincare.
18. Reef Addicts – Josh Matulis & Larissa Rogers @reefaddicts
Followers: 245,000 (YouTube)
Couple Josh Matulis and Larissa Rogers are behind the Reef Addicts YouTube channel, which has 245,000 subscribers and 65,100 Instagram followers. Mr Matulis and Ms Rogers post videos of their adventures line-fishing and spearfishing across the Far North, with dog Tyro always in tow.
19. Back 2 Basics Adventures @backtobasics
Followers: 1.28m (YouTube)
Made up of best mates Jack Strickland and Aaron Gallagher or ‘Strick and Az’, Back 2 Basics Adventures has 1.27m YouTube subscribers.
The duo make outdoor adventure videos across the Far North, Australia and South Asia.
Beyond their joint adventures, Mr Strickland runs channel B2B Castaways with partner Fran as they travel while living at sea.
Meanwhile, Mr Gallagher runs The Pocket El Arish cafe in Friday Pocket and showcases his journey building a self-sustaining farm through channel B2B Homesteading.
20. Pablo Cogollos @pablocogollos_photography
Followers: 38,700
Pablo Cogollos is a Spanish marine biologist, videographer and photographer based in Cairns. He posts spectacular videos of the Great Barrier Reef’s marine life, with the occasional platypus in the Tablelands or cassowary in the rainforest.
According to the Great Barrier Reef Marine Park Authority, Mr Cogollos is a Master Reef Guide who also works as a coral reef ecologist and diving instructor, and is a keen conservationist.
21. Lauren Higgs @lauren.higgs
Followers: 28,400
Cairns-based mother of one Lauren Higgs is a content creator and founder/social media manager at Studio Linen. Her page is lifestyle centred and includes a range of fashion, motherhood and wellness content.
22. Justin Wellington @justin_wellington_jw
Followers: 27,000
Justin Wellington is a singer from Papua New Guinea who now resides in Cairns.
With 1.7m monthly Spotify listeners, the service describes his music as a blend of reggae, pop, R & B, dance hall and island music.
Mr Wellington has released three studio albums and is best known for his 2017 remake of classic song Iko Iko with Solomon Islands band Small Jam.
23. Tracey Hannah @littletrace13
Followers: 78,900
Tracey Hannah is a champion downhill mountain biker from Cairns, with a UCI Mountain Bike World Cup championship and 11 National Australia championships under her belt.
Ms Hannah began riding at three-and-a-half years of age and began competing when she was 14 years old.
Now a mother to a young son, her Instagram features a range of mountain biking content and her adventures across the Far North.
24. Cayla George @cfrannykg
Followers: 39,100
Australian Opal Cayla George is a triple Olympian, 2024 Paris Olympics bronze medallist and 2023 WNBA champion.
Ms George, who is also an Under Armour ambassador and mother of one, is currently playing in the NBL1 North competition for the Cairns Dolphins.
Having used Cairns as a base for the past 15 years, Ms George recently told the Cairns Post, “I’m home now … I love Cairns, I’m married to an Island man, I love it here in North Queensland where everything is just a bit slower paced”.
25. Juliet Mayhew @juicymayhew
Followers: 25,500
Juliet Mayhew is a businesswoman who runs an international events company. Growing up in Mareeba but now residing in the UK, Ms Mayhew will star as one of six cast members on the upcoming Real Housewives of London, which is expected to debut in late 2025. Ms Mayhew recently told the Express Newspaper her childhood weekends were spent waterskiing on Lake Tinaroo and quad biking at Jaques Coffee Plantation, and said Mareeba shaped who she is today.
26. Ryan Moody @ryan_moody_fishing
Followers: 23,300
Ryan Moody is a Cairns fishing guide turned coach who offers a variety of online training courses to help people “catch more fish in less time”.
Mr Moody has featured on various Australian fishing TV shows and also runs a fishing blog.
With 31,700 YouTube subscribers and more than 23,000 Instagram followers, you will find plenty of fishing videos and tips on his pages.
27. Sabria Franciskovic @sabria_franciskovic_xx
Followers: 22,300
Sabria Franciskovic is a Cairns-based content creator with an audience of more than 22,000 people. Ms Franciskovic posts a mix of gym content, pictures with her family and husband Aaron, and pictures of her two poodles, Oliver and Ivy.
28. Shontelle Skinner @shontelleiglesias
Followers: 15,000
Shontelle Skinner is a rising food critic and content creator from Cairns.
With one million likes on her TikTok videos, Ms Skinner shares a mix of lifestyle and food content – regularly reviewing the best food and drinks Cairns has to offer, from Korean barbecue to strawberry matcha and everything in between.
29. Greta Stanley @gretastanley
Followers: 10,100
Greta Stanley is a Cairns-based singer songwriter with more than 353,000 monthly Spotify listeners.
Ms Stanley’s music blends indie, pop and rock styles and she has released three albums, with the most recent coming out in 2024.
This year, she has released two country singles alongside partner Bronson Diamond.
30. Naomi Hobson @artist_naomi_hobson
Followers: 6,800
Naomi Hobson is an Indigenous artist from Coen in Cape York.
Working across multiple mediums, including painting, ceramics and photography, Ms Hobson’s work has been featured across Australia and internationally, most recently in Paris and Jakarta.
Ms Hobson has Southern Kaantju and Umpila heritage, which she says is her “continual inspiration” for her work, and her Instagram page is filled with her beautiful art.
31. The Falzon family @nxtstop.falzonfamily @lukefalzon
Followers: 434,600 (family), 5.7m (Luke)
Luke Falzon, Alexandra Bewicke and their two daughters Ariah and Scarlett make up the Falzon family.
Across their two TikTok pages, the family have more than 6m followers and 124.6m likes.
After moving to Cairns from Victoria in 2022, Mr Falzon began sharing outdoor adventure and survival content on his own page before starting a family page where they shared family vlogs and comedy skits.
For the past 16 months the family has been jetting around Australia in their caravan, sharing the journey of their travels.
32. Jasmine Hardie @jasminehardie94
Followers: 104,000
Jasmine Hardie is a heavy diesel mechanic and content creator based in Cairns.
Ms Hardie has tens of thousands of followers on each of her Instagram, TikTok and YouTube pages, where she shares fishing, adventure and camping content from across the Far North.
33. Jaspreet Kaur @preett.aman
Followers: 556,000
Jaspreet “Jazz” Kaur, who goes by Preet Bhullar online, is a mother-of-two based in Cairns.
Ms Kaur started her TikTok page in 2019, posting lip sync videos and comedy skits from which she grew a diverse global following.
She now has 18m likes across her videos.
Ms Kaur won Mrs Punjaban Cairns in 2023 and Woolworths checkout operator of the year in 2022.
According to her Instagram, Ms Kaur is the director of Delhi Xpress, an Indian restaurant in Cairns North.
34. Jade Ebony Morris @jadeebonymorris
Followers: 135,800
Jade Ebony Morris is a content creator from Cairns.
After beginning her page in 2019, her following has steadily grown, and she now has more than 1.1m likes on her videos.
Ms Morris shares a variety cooking, fitness, shopping and day-in-the-life vlogs.
35. Aine Cima Abella @ainecimaabella
Followers: 202,500
Aine Cima Abella is a Filipino Australian content creator.
Raised in the Philippines, Ms Cima Abella moved to Far North mining town Weipa when she was 18.
She now runs a Filipino food trailer in Weipa with her family which she started in 2020.
In 2023 Ms Cima Abella was a contestant on The Voice Generations Philippines.
On her page you can find a variety of dance, singing and lifestyle videos.
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Originally published as The top 30+ Far North internet personalities
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