SA Police unveils two new anti-drink driving ads telling boozy drivers they are ‘full of it’

A woman soaked in wine and a man in a car awash with beer are at the heart of SA Police’s latest foray into the ad business. Watch their latest videos now.

Boozed up South Australian drivers are “full of it” and have no excuses according to SA Police’s latest set of road safety ads, which show a man and a woman behind the wheels of cars filling with beer and wine.

They conclude with each drunk driver crashing.

In the first ad, a beer drinking man’s windscreen fogs up as beer pours through his airconditioning vents until he eventually smashes into a Stobie pole.

In the second clip, a woman is seen driving as what appears to be red wine pours into her cabin before she loses focus on the road and rear-ends another car.

As part of the new campaign, SA Police has also revealed behind the scenes vision shows set engineers disassembling the car to apply watertight seals to keep the 60,000 litres of fake wine and beer.

The clips also reveal the local Port Adelaide setting.

Traffic Services Branch Officer in Charge Superintendent Darren Fielke said the road safety campaign would play a key role in SA Police’s mission to halt drink-driving.

“The numbers (for drink driving behaviour) are still way too high,” Supt Fielke said.

“People need to understand the carnage that drink driving can cause and people need to make better decisions and be more responsible when they choose to drive.

Supt Fielke – who unveiled the ad in front of the Royal Adelaide Hospital – said police wanted to make a point about the consequences of drink driving.

“What we want to do is show people that drink driving can cause trauma on South Australian roads, it can cause no end of tragedy to families, friends, and communities.”

“And drink driving leads us to places like we’re standing at today … we don’t want your family to have to come and visit you at places like the Royal Adelaide Hospital.”

Supt Darren Fielke and Police Minister Dan Cregan. Picture: NCA NewsWire / Brenton Edwards

Police crash statistics show that last year, drink driving was a factor in 100 serious injuries and 19 deaths as police caught 5,595 drink drivers on SA roads.

Meanwhile, 17 per cent of all fatal crashes – and 10 per cent serious injury crashes – involved at least one driver or rider with a blood-alcohol level over the legal limit between the years 2019 and 2023.

Data also suggests higher rates of drink driving among males, aged between 20-39.

Police Minister Dan Cregan said he “won’t speak to the exact breakdown” of costs for producing the campaign but he indicated the project “came out of our $11m road safety budget”.

Originally published as SA Police unveils two new anti-drink driving ads telling boozy drivers they are ‘full of it’