Why the Ekka’s most expensive $125 showbag is actually a bargain

It’s a far cry from the iconic $3 Bertie Beetle showbag - but this epic Lindt showbag comes with a whopping 4.1kg of chocolate and if you do the maths will save you in the long run.

The cost is almost enough to make your eyes water but the $125 Lindt Box of Blocks showbag is packed with a whopping 4.1kg of Swiss chocolate.

A far cry from the uber popular $3 Bertie Beetle bag, which threatens to sell out, the bulging Lindt product boasts the title of Ekka’s most expensive showbag.

Lindt Showbag operator Bob King who sells the Ekka’s most expensive showbag.

Morish Nuts stallholder Bob King said sales of the $125 bag were going well.

Mr King said the bag came with about $190 worth of chocolate.

“We started with 30 and so far we have sold 16, including two this morning, so a pretty good return,” Mr King said.

“Our bag is the real product. No toys or gimmicks.

“Our other bags are going well too.”

Mr King said the $125 bag has about 4.1kg of chocolate, with flavours varied from sea salt caramel, chilli, raspberry and roasted almond.

He said the sales of other bags including the $30, $43 and $55 bags were going well.

“Monday has actually been our biggest day so far, which is unusual,” he said.

“I think with the online ticketing people are being spread out. Which is good for us.”