Young entrepreneurs behind The Jynx House plan large outdoor music festival at Coolum Beach

Two budding entrepreneurs, aged 20 and 22, are behind a new music promotion business bringing events and festivals to the Sunshine Coast.

The Jynx House co-founders Jai Roots, 20, and Noah Mirshahi, 22, are organising another Sunshine Coast event after their festival at Nightquarter earlier this year.

Two mates undeterred by lockdowns and restrictions are looking to shake-up the music festival industry.

Sydney-based Noah Mirshahi, 22, and Sunshine Coast’s Jai Roots, 20, aren’t letting the Covid-19 pandemic hold them back from achieving their goal to host a large, outdoor music festival.

The co-founders of The Jynx House are preparing for their first outdoor music festival, expected to attract about 6000 music fans to the Coolum Beach Sports Complex.

They said with fewer music festivals going ahead this year it was a good opportunity for industry newcomers to get noticed.

“The biggest challenge is definitely Covid and logistically organising everything around that,” Mr Roots, a 2018 Noosaville St Teresa’s Catholic College graduate, said.

“But we decided to do it because there’s not many festivals so this is our best chance to get our foot in the door.”

The line-up features Australian artists Cosmos Midnight and Crooked Colours, as well as local DJs.

Mr Mirshahi and Mr Roots met while studying at Macquarie University in Sydney where they realised they had a common interest in music and large events.

In 2019 they attempted to host a hip hop event in Sydney however it had to be cancelled last minute.

“We had the biggest artists on there but it just didn’t get the reception we wanted it to,” Mr Mirshahi said.

“That was tough … that was literally the biggest thing we’d ever done.

Young Sunshine Coast entrepreneur and Jynx House co-founder Jai Roots is part of the team behind a new music festival coming to Coolum Beach.

“But that motivated us even more to create Jynx.”

In March the pair brought the Jungle Giants and Confidence Man to Nightquarter for a DJ set show, their first for the Jynx House.

It sold out within 10 hours.

Their music promotion business is funded mainly through their savings from jobs they had during university.

Sydney-based Mr Mirshahi was formerly a salesman at Good Guys and now works a few days a week at JB Hifi.

“We’ve always been massive music fans and me personally whenever I’d attend music festivals I always pictured myself on the other side of the stage, being the one curating those experiences,” he said.

He said they worked hard to network with artist event managers within the music industry and had a handful of mentors.

He said about 10 people were working on the Coolum Beach music festival.

“We’re basically in year one right now so we’re trying to learn everything we can … we have mentors working with us who have been in the industry for decades,” Mr Roots said.

“But we’re also super lucky being young because we understand what young people want, we know what artists and relevant and how they want these festivals presented.”