Sunshine Coast children’s makeup business boss Natalia Michael launches new product

Two former small business competitors have joined forces after realising they shared the same passion.

Gold Coast mum Danielle Matuzic and Coolum mum Natalia Michael have started a business supplying children's play makeup.

A Sunshine Coast mum and a Gold Coast mum have joined forces to offer play makeup for kids free from harmful chemicals.

Coolum mum Natalia Michael, who founded No Nasties kids makeup reached out to Little Makeup Lovers founder Danielle Matuzic after realising the similarities between their businesses.

Their collaboration is already reaching international markets.

"Danielle was essentially my competition but competing with another hardworking mum was about as appealing to me as my kids' dirty socks," Ms Michael said.

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The pair realised they could come together, collaborate and support each other's businesses by creating a kid-friendly makeup kit.

"Why compete as two small businesses selling similar products?" Ms Michael said.

They now sell each other's products on their respective websites and have recently launched their BFF Box.

The children's play makeup box has already been pre-sold in five countries.

The savvy business women say they have found success in forgetting the battle and working together, expanding their reach and providing colourful memories.

"It's just proven you can be more successful by putting the battle aside and working together," Ms Michael said.

Originally published as Sunshine Coast children’s makeup business boss Natalia Michael launches new product