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‘Blessed’: Influential Coast CEO quits after 16 years

A woman who led a prominent aged care, health and wellbeing organisation has resigned after 16 years in charge.

Be CEO Feda Adra has resigned from her role after 16 years in charge.
Be CEO Feda Adra has resigned from her role after 16 years in charge.

Feda Adra has confirmed her resignation as chief executive of leading aged care, health and wellbeing service provider Be.

Ms Adra announced to staff last week that it was "time for a new challenge" and her final day was on Friday.

She led the company for 16 years.

"It has been a great privilege to work with such a passionate and dedicated group of staff and volunteers," the mother of three said.

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"I am enormously proud of establishing, building and leading an organisation that has achieved such positive outcomes through its commitment to helping people."

Ms Adra steered the company through a period of significant growth.

She oversaw a major expansion of services, a company rebrand and the development of the $25 million Vitality Village at Birtinya, which is scheduled to open later this year.

An artist’s impression of Be’s Vitality Village, a health and wellbeing hub opening at Birtinya later this year.
An artist’s impression of Be’s Vitality Village, a health and wellbeing hub opening at Birtinya later this year.

Be chair Tim Robson said Ms Adra helped position the organisation, which started 33 years ago as a transport company, well into the future.

"During the past 12 months Feda and her team overcame unprecedented challenges for our industry because of COVID-19," Mr Robson said.

"They were quick to adapt to new ways of working and delivering services in the most challenging circumstances.

"While we will miss her leadership, we wish Feda the best of luck in her future endeavours."

Chief operating officer Rosie Overfield will act in the position until a new CEO is appointed.

Ms Adra said she was "enormously proud" to be involved in establishing, building and leading an organisation committed to helping people.

"I feel blessed and grateful to have enormous support around me now and into the future," she said.

Ms Adra said on LinkedIn she was looking forward to pursuing new opportunities.

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Original URL: https://www.couriermail.com.au/news/queensland/sunshine-coast/business/blessed-grateful-influential-coast-ceo-quits-after-16-years/news-story/ce439ffc4b2267408ebde927a0884842