Secret Girl Stuff opening store in James Street Yeppoon

A Rockhampton clothing boutique is bringing a coastal vibe by expanding to a second store on the Capricorn Coast.

Owners of Secret Girl Stuff Megan and Laura Canfell.

A Rockhampton boutique is expanding, bringing it’s labels closer to its customers on the coast.

Secret Girl Stuff, which has a store on William St in Rockhampton, will open a second shop front on James St in Yeppoon on Saturday, December 16.

Owners Laura Canfell and Megan Canfell began the business in Emerald 12-years ago before moving to Rockhampton.

The store originally opened on Upper Dawson Rd, before moving to their current spot on William St.

“We really wanted to be accessible to everybody, especially in the lead up to Christmas and it’s a great opportunity to expand our client base and see a lot of our clients down there that we wouldn’t usually especially over that period,” Laura said.

“They (their Yeppoon customers) are very excited, I think it’ll be really good and we’re excited to bring the labels we have exclusively to our Yeppoon customers.”

Laura said with the growth their business had seen in the past few years, opening a second shop front “just made sense”.

The team at Secret Girl Stuff.

“Being online it sort of felt like it already was a second store, since going online we’ve definitely grown into a different calibre of business,” she said.

“Some of the labels we have are international labels and really good Australian labels, and because we hold them for such a large area it sort of just makes sense.

“We’re very excited.”

Yeppoon’s main street has seen a few new businesses open their doors this year, including Yeppoon Music which opened in November.

Laura said it was great to see the community supporting small businesses locally.

“Other boutiques and just small businesses generally opening up, it just does greater for everybody,” she said.

“Everybody benefits from everybody and if everyone is on the same page and are working towards the same goal, it’s fantastic.

“The busier an area is...everyone reaps the benefits from it.”

Secret Girl Stuff Yeppoon will be located at 10 James St, with the Rockhampton store located at William St.