Queensland camera store records whopping increase in analog film sales

A Queensland camera store has recorded a 600 per cent increase in analog film sales. Find out why film is back in vogue.

A Queensland camera store has reported a whopping 600 per cent increase in analog film sales this year compared to 2015.

The retro revival comes off the back of an Instagram supercharged trend of people wanting to be more real and authentic.

Having grown up in the analog age, Bentley’s Camera House Manager Nick Bentley said it’s been interesting to see film phase out and come back in vogue.

“I can see the merit behind it, but I don’t think anyone could have predicted it,” Mr Bentley said.

Bentley’s Camera House located in Indooroopilly, Chermside, Carindale, North Lakes, Broadbeach and Robina collectively sold more than 30,000 rolls of film this year.

“Most of the time, they’re not actually getting them printed, it’s so they can share them on Instagram,” he said.

Freelance photographer Lucy Brown said she paid almost $200 for her Canon 35mm film camera because she was sick of spending $55 per month on disposables and getting them developed.

Photographer Lucy Brown, 23, with her polaroid and her grandfathers film camera as they are coming back on trend. Picture: Zak Simmonds

“Personally, I prefer film, because you’re living more in the moment instead of trying to get that perfect shot, it’s just one shot.

“But professionally, I prefer a digital because I can see the image and if I need to make any touch-ups I can”.

Ms Brown said film cameras are more raw and authentic which is a refreshing change from the filtered world we all live in.