Madison Woolley, Corey Tonge, Sophie Jayne Miller and others ranked

From fitness and modelling to cooking and fashion, Noosa’s social media stars know how to gain a following. See the list of the region’s most powerful on TikTok and Instagram:

While it’s become a medium from which money can be made, the life of a social media influencer means much more for some Noosa stars.

Former Sunshine Beach Primary and St Teresa’s Catholic College student Eliza Kohler has amassed 62,000 followers on Instagram in five years.

Ms Kohler, who studied at the University of the Sunshine Coast and is now a qualified nurse, uses her generous social media following to share her day-to-day lifestyle.

“A large chunk of my following are nurses or aspiring nurses,” she said.

“I enjoy sharing content of the importance of taking care of mind, body and soul as a nurse.

“My dream is to inspire women to be the best versions of themselves by removing self-limiting beliefs and stepping into their own unique power.”

Here are 16 of Noosa’s most powerful social media influencers:

16. LILLIANA BOWREY

FOLLOWERS: 16.1k on Instagram

CONTENT: Surfing, lifestyle

ABOUT: This Sunshine Beach High School student is a multiple Queensland longboard and shortboard surfing champion who has also starred in the Netflix series, Surviving Summer. The 17-year-old is sponsored by big name brands such as Billabong, FCS and Noosa-based company Thomas Surfboards.

15. ABBIE SLAVIN

FOLLOWERS: 19.3k on Instagram

CONTENT: Fitness

ABOUT: This Former St Teresa’s Catholic College Student and current F45 trainer became a fully endorsed EHPlabs athlete in 2018. She shares her fitness journey to her followers as a World Beauty Fitness and Fashion competitor and works in collaboration with Muscle Nation, Workout Meals and All4me.

14. MADISON JONES

FOLLOWERS: 20.3k on Instagram

CONTENT: Fashion, business

ABOUT: At just 22 years of age the former Noosa District State High School student is the founder of Beau Model Management, Airase Copyright, Dinero Group, Reveal Group and Jones Consulting Group. He now lives in Sydney, New South Wales and has worked with numerous big name brands including boohooMAN.

13. RILEY DIXON (rileyfitpt)

FOLLOWERS: 22.8k on Instagram

CONTENT: Fitness, lifestyle

ABOUT: At just 20 years of age this former Sunshine Beach High School Student has expanded her social media following in rapid time over the past two years. She is a co-host on the Drink More Water Podcast and promotes her personal training business as well as collaborations with brands such as Bali Body and Naked Harvest Supplements.

12. LEXIE MURRAY

FOLLOWERS: 29.1k on Instagram

CONTENT: Fashion, lifestyle

ABOUT: This 23-year-old and former Good Shepherd Lutheran College student is the founder of Be Seen Socials along with being a co-host of She’s the Boss Podcast. She now lives in Sydney, New South Wales and promotes high-end fashion labels such as Meshki, Stax, Runaway and Sndys.

11. TRACY NAUGHTON (letmesea)

FOLLOWERS: 29.3k on Instagram

CONTENT: Surfing, photography

ABOUT: Originally born in New Zealand, Tracy has called Noosa home for over 19 years and has gained her social media following by sharing images of the numerous Sunshine Coast beaches and surfers. She has collaborated with brands such as Ocean Flo, Define Art and Status Anxiety.

10. FREYA PROUT

FOLLOWERS: 32k on Instagram

CONTENT: Fashion, lifestyle

ABOUT: This former St Teresa’s Catholic College student has built a generous online following at just 24-years-old. Freya’s Instagram page mainly consists of fashionable outfits and she has collaborated with numerous big name brands such as Missguided, Princess Polly and Meshki.

@elkamc

a good day 🥰 #fyp#australia#mentalheathmatters#dailyvlog#bristok#vlog

♬ RIBS by Lorde - simone brown

9. ELLA MCGARVEY

FOLLOWERS: 37.9k on TikTok

CONTENT: Vlogs, lifestyle, fashion

ABOUT: This former St Teresa’s Catholic College and Sunshine Coast Grammar Student has built herself a solid following on TikTok by detailing her day to day work, study and social life.

8. TAL HYMANS

FOLLOWERS: 45.7k on Instagram

CONTENT: Fashion, lifestyle

ABOUT: The 2016 Sunshine Beach High School graduate has appeared on the 2021 TV series Casino Beach and also promotes big name clothing brands such as Adidas, Culture Kings, Balenciaga and Saint Laurent.

7. JAHARN QUINN (misterweekender)

FOLLOWERS: 55.4k on Instagram

CONTENT: Travel, cooking, lifestyle

ABOUT: The Noosa-based mother of two launched her social media page in November 2013 and has since worked alongside brands such as Qantas, Kathmandu, Microsoft, Hilton and many more.

6. ELIZA KOHLER

FOLLOWERS: 62.2k on Instagram

CONTENT: Fashion, lifestyle, nursing

ABOUT: Eliza is a former St Teresa’s Catholic College student who furthered her studies at the University of the Sunshine Coast to be a qualified nurse. She now lives on the Gold Coast as a registered nurse and enjoys inspiring others within the nursing community.

5. RUBY SILLATO (rubynoosa)

FOLLOWERS: 68.4k on Periscope,54.2k on TikTok, 17.1k on Instagram

CONTENT: Cooking, lifestyle

ABOUT: Since moving to Australia 14 years ago, this Noosa-based mother of two has gained her strong online following from sharing a mix of cooking and lifestyle posts. She hosts a live streamed cooking show through her social media channels and has collaborated with a range of local brands such as Noosa Gelato and Tanglewood Bakery.

4. SOPHIE JAYNE MILLER

FOLLOWERS: 84.6k on Instagram, 16.2k on TikTok

CONTENT: Fitness, lifestyle

ABOUT: At just 20 years of age Sophie has rocketed onto the influencers scene by sharing her workout, eating and lifestyle tips. She is a co-host on the Drink More Water Podcast, a Gymshark athlete and the founder of the brand Decision Made.

3. RENEE AND DAUGHTER LOLA (mylittlelolly)

FOLLOWERS: 188k on Instagram, 22.3k on TikTok

CONTENT: Kids clothing, lifestyle

ABOUT: The Noosa-based mum and daughter duo have gained their large social media following by sharing the latest baby and childrens fashion, while also giving an insight into parent life on the Sunshine Coast.

2. MADISON WOOLLEY

FOLLOWERS: 671k on Instagram, 40.2k on TikTok

CONTENT: Lifestyle, fashion

ABOUT: The Good Shepherd Lutheran College graduate established her large following in Noosa before moving to Sydney in 2020. She is the founder of clothing brand 23rd and Madison and the Girl Code Podcast.

@coreytonge

Which Minecraft Steve do you like the most? Happy, sad or angry? 😭😂 #minecraft#gaming

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1. COREY TONGE

FOLLOWERS: 2.4m on TikTok, 20.4k on Instagram

CONTENT: Gaming, Comedy

ABOUT: The former F45 Noosa trainer and fitness competitor was a strong promoter of many EHPlabs products. Corey now lives in Canada and has gained his large social media following by posting miniature gaming and comedy videos.