Brady Craig voted Mackay’s 30 under 30 most influential

Daily Mercury readers have crowned who they think is the most influential person under 30 in Mackay. Read why a chronic disease kick-started the winner’s career.

Daily Mercury readers have voted mind architect Brady Craig as most influential person under 30 in the Mackay region. Picture: Contributed

A disease which causes chronic fatigue and narrows the oesophagus has spurred a lifestyle and career change for a man voted the most influential Mackay resident under 30 years.

Daily Mercury readers chose “mind architect” Brady Craig as having the most influence in the Mackay region from an impressive assortment of 30 rising stars.

“I can’t believe it to be honest,” Mr Craig said of the win.

Growing up on a cane farm at Brighton west of Mackay, Mr Craig said he had always valued helping others but delved into coaching after a diagnosis of Eosinophilic esophagitis at age 20.

“The actual danger of that particular condition ... is that the throat and the oesophagus can close completely due to scar tissue building up,” Mr Craig said.

“(People) have to be fed by a tube and have different surgeries to allow them to breathe.

“(The diagnosis) was one of those moments that I realised life is actually very short.

“(It) was enough for me to go, okay I don’t care how old I am, I’ll be the hardest worker, I’ll study the most, and I’ll care the most, and I’ll try and help as many people as I can.”

Daily Mercury readers voted mind architect Brady Craig as most influential person under 30 in the Mackay region. Picture: Contributed

The former full-time electrician said he loved supporting people’s minds and wellbeing so they could “experience a life that they love” through bridging science, philosophy, and proven methods outside of academic literature.

“My personal belief is that our mindset and our psychology has a big role to play in our wellbeing,” he said.

He said his clients included teenagers, athletes, parents and business owners, with the latter seeking to reclaim their happiness and joy lost in the pursuit of success.

“If I look at my clientele from the last six years, 80 per cent of them are women”: Brady Craig. Picture: Contributed

Mr Craig said the role of a mind architect required considering a person’s food, drink and exercise habits, environment, workplace, personal relationships, and financial health, among other factors, and referring clients to experts as required.

“I personally prefer not to be classified as a life coach as I believe it contains a lot of meaning that isn’t accurate for what I do with clients,” he said.

“To be considered a life coach, it means you consider you’re an expert in all things life which is a ridiculous statement being a mid-20-year-old.”

He said it was unfortunate social media had created an explosion of life coaches who “promised (clients) the world” and charged hefty fees but did not deliver.

“They unfortunately have all of the motivation to help the person but they don’t have the necessary skill and competency to actually do what they say they’re going to do,” he said.

“Unfortunately I know of other people who have had very bad experiences in the sense that they all have their own life coach or business coach that will promise them the world, charge a very hefty fee and essentially not deliver what they promised”: Brady Craig.. Picture: Contributed

Mr Craig said two of his trusted tools included the Demartini Method and reading and studying mentors like Tony Robbins to curate their wisdom into his own approach.

He has also developed an Ultimate You coaching program to empower women to shake off negative feelings like unworthiness.

“I have a sister, a partner, many female friends, have worked with females and I just see so much potential that is unharnessed and I guess that saddens me,” Mr Craig said.

“And I felt as though I had an approach, tools, knowledge, and insights that could really make a difference in their lives.

“I’m not special by any means, however, I feel that my superpower is caring for others and truly wanting to make a difference.

“I’m a bit of a softy in that sense.”

“My family and my clients, I would not be who I am today if it wasn’t for those two aspects of my life”: Brady Craig. Picture: Contributed

Mr Craig said both his family and his clients had shaped who he was today including his appreciation of the “so-called simple life”.

“Every single person that I’ve worked with has helped me grow and evolve into the coach that I am,” he said.

Mr Craig will work remotely next year, with plans to travel Australia with his partner, nutritionist Andrea Cristaldi.

For more information, visit bradycraig.com.au
See the full 30 under 30 contenders’ list