Dylan Neilsen-Behrens opens Whiskey Neat formal wear store

Hervey Bay businessman Dylan Neilsen-Behrens has taken over a Pialba retail space with plans to offer affordable, original and stylish formal wear.

CEO and founder of Whiskey Neat, Dylan Neilsen-Behrens is looking to add to the formal wear options for Hervey Bay consumers.

A new formalwear store has opened to Hervey Bay residents in need of a new look.

Whiskey Neat is the creation of Dylan Neilsen-Behrens, a budding entrepreneur and Hervey Bay resident.

The store, located at the northern end of Main St, recently replaced comic book and collectibles store Comicsnpop, and will house items such as original shoes, suits, belts, accessories and unisex fragrances.

Whiskey Neat is not Mr Neilsen-Behren’s first venture into fashion retail, after experiencing retail management, e-commerce and banking in his short stint living in Brisbane.

He also had successful experiences in the Australian Navy after he was told a leg injury would all but end his career in the military.

Dylan Neilsen-Behrens, CEO and founder of Whiskey Neat, is looking to add to the formalwear options for Hervey Bay consumers.

“I was in the navy cadets when I was younger, so I thought the navy was my calling,” he said.

After getting a taste for sales and retail once his navy career was over, Mr Neilsen-Behrens began playing with the idea of creating his own business or, as he put it, “something to call my own”.

“I brought the shop to Hervey Bay because there is nothing in town for the higher end market of fashion,” he said.

“I thought I could bring something to Hervey Bay that we’d never seen before.

“I also believe I can bring a whole new style to the bay.”

All pieces are designed in-house by Mr Neilsen-Behrens and his team right down to the logo, the signature engraving on each item.

Mr Neilsen-Behrens understands his roots and how important the Hervey Bay area is to the brand, even after receiving interest from connections as far as Tokyo, Japan.

“Hervey Bay is the foothold on the brand,” he said.

“I would love to expand the brand through Queensland and beyond.

“We know we can bring in great quality for a great price.”

The new formalwear store is located at 12a Main St, Pialba.

After a successful soft launch at the end of September, the team at Whiskey Neat are ready to provide the Fraser Coast with all formalwear needs.

Whiskey Neat can be found at 12a Main St, Pialba.