Learn to connect with customers at advertising workshop

Businesses to get the scoop on cutting through the haze to connect with customers.

ADVERTISING GURU: Damian Morgan will be present advertising and marketing workshops in Chinchilla next week. Picture: Contributed

THERE'S still time to get the scoop on how to market your small business at free workshops in Chinchilla next week.

Presented by marketing strategist and former local Damian Morgan, the High Impact Campaigns workshop on February 12 will delve into how small businesses can improve their marketing strategies in an advertising-saturated world.

"The number of ads that exist now thanks to the internet is exponentially greater, so it's not enough just to advertise, you've got to cut through,” Mr Morgan said.

"Being boring will mean that you're not being seen.

"Today it's so easy to get missed, so you've got to really grab people's attention and talk about the problem that you can solve for them, and you need to do it boldly.”

The key way to do this, MrMorgan said, was through telling a story.

That will be the focus of this year's workshops.

"It's about thinking like a customer, so a cup of coffee to a coffee shop might be the ingredients,” he said.

"But to the consumer, it might be the mum taking 15minutes out for some peace after dropping the kids at school.

"So rather than say 'we sell coffee' you might say, 'hey mums, take a break in our air-conditioned lounge after drop-off with a coffee', and that's the sort of communication that gets through.”

To reserve your free spot, contact the Chinchilla News team on [phone].