Brooki’s customers stand strong as similar cookie creator cops a mouthful

Popular Brooki Bakehouse has finally spoken to loyal customers following a ‘difficult week’ of plagiarism claims, thanking them as scrutiny grows over its founder’s controversial cookbook.

Brooki Bakehouse has thanked loyal supporters after the ‘difficult’ last week.

Brooki Bakehouse has issued a public statement thanking customers for their support over the past “difficult week”, the first since allegations of recipe plagiarism were levelled against popular founder Brooke Bellamy.

Bellamy took to Instagram Stories to thank her devoted customers for their continued support.

The Brisbane-based dessert shop, which has amassed a cult following for its pastel pink cookies and vibrant branding, shared a short message on the weekend acknowledging the “difficult week” it has faced.

Fallout from claims Brooke Bellamy copied recipies in her cookbook. Picture: Instagram

The post read: “We’re very grateful for our local community showing up for us this week. Brisbane you’ve been incredible since day one. From all of us here at Brooki.”

The message accompanied a photo of staff serving customers behind the counter in what appeared to be the Brisbane flagship store, packed with a queue of loyal customers.

The image was a subtle show of resilience, as the business faces growing public scrutiny over claims its debut cookbook, Bake With Brooki, featured uncredited recipes allegedly lifted from other well-known bakers.

The controversy erupted after popular Australian food blogger Nagi Maehashi of RecipeTin Eats and US-based baker Sally McKenney both accused Bellamy of copying their recipes, with side-by-side comparisons showing striking similarities in ingredient lists and instructions.

Bellamy has denied deliberate copying, arguing that many classic baking recipes share common foundations.

She has, however, offered to remove the disputed content from future editions of the book.

The owner of a different site Brookies Cookies has had to fend off vile online attacks. Image: Instagram

As the backlash escalates, the saga has also created collateral damage for unrelated bakers.

One such victim is an Instagram user under the handle @brookies_cookies_au, who has had to publicly clarify that she has no affiliation with Bellamy or Brooki Bakehouse after receiving waves of misdirected abuse.

In a post of her own, she shared a screenshot of one message reading: “f* off you thieving bitch”.

“I’m just a small home baker and this has been overwhelming,” she wrote. “Please check before you send hate.”

Brooki Bakehouse’s recent Insta post stops short of directly addressing the plagiarism claims, but marks a shift in tone for the business, which until now has remained silent as criticism mounted online.

The post reignited conversations about the food industry copyright and the fine line between inspiration and imitation, particularly where social media blurs the boundaries.