Premier Annastacia Palaszczuk’s pitch straight from political rival’s failed playbook

Strap in Queensland, the election battlelines for the next 12 months are now strikingly clear – but will history repeat?

The theme in Annastacia Palaszczuk’s cinematic pitch to voters is straight from the failed campaign playbook of her arch political nemesis, Scott Morrison.

State election battlelines for the next 12 months have been made strikingly clear in the past 48 hours.

While the LNP’s “Right Priorities for Queensland” blueprint is entirely predictable – health, housing crime – voters are getting an early look at how Queensland Labor will justify a stunning fourth election victory and then 14 years in power.

Ms Palaszczuk’s taxpayer-funded cinematic-quality pitch reveals how she will mirror Mr Morrison’s ultimately unsuccessful 2022 federal campaign.

In it, Mr Morrison offered little vision for what would also be a fourth term for the Coalition, instead asking voters to trust who they know, him, over Anthony Albanese – who he says couldn’t be trusted.

A still of a young Annastacia Palaszczuk from the Premier’s new video.

Likewise, the Premier’s pitch plays on her familiarity and reminds Queenslanders they know her, not David Crisafulli.

She seeks to revive a personal popularity boom from her handling of the Covid-19 pandemic which in 2020 delivered a third election victory along with a bag of new – once easy LNP – seats.

“We’ve been through a lot together, floods, cyclones, bushfires to something we have never had to deal with before, a global pandemic,” Ms Palaszczuk’s softly-spoken voice declares.

“Even that brought us closer.”

It’s worth also noting taxpayers paid an undisclosed amount for the video to be produced within the Premier’s ballooning media team.

It’s hard to understand how they found the time between posting about all things jacaranda trees to pancakes.

Strap in Queensland, the election starter’s gun has quietly fired.