Sydney Brewery Alexandria launched by hotel owner Dr Jerry Schwartz

A new Sydney Brewery venue has been launched in the inner south hospitality scene, with hotel owner Dr Jerry Schwartz revealing how his business has overcome tough times.

The outside of Sydney Brewery Alexandria.

Sydney Brewery has been launched a new venue in Alexandria to celebrate the company’s 20th birthday.

The business gained notoriety for championing Sydney’s identity through unique product names including Paddington ‘Paddo’ Pale, the Darlinghurst ‘Darlo’ Dark, Surry Hills Pils and Potts Point Porter.

The new venue is located in the Sydney Corporate Park on 160 Bourke Rd.

Hotel Owner Dr Jerry Schwartz said the launch would be a “new chapter” and an important milestone for the business.

“When I established Sydney Brewery the craft brewing sector was in its infancy, and we have managed to grow our capacity and range progressively ever since then,” he said.

Owner Jerry Schwartz at the Sydney Brewery Alexandria launch party.

“Unfortunately, the past few years have been very unkind to the craft brew sector, but the fact that Sydney Brewery is investing heavily in increased capacity highlights there is still strong potential for craft brewers that produce the right sort of product.”

Dr Schwartz said there are many craft breweries which have struggled to keep their doors open.

Sydney Brewery Alexandria was launched to celebrate the company's 20th birthday anniversary.

He said they may have started with a good idea but did not grow their audience and then failed to compete in a rapidly growing market.

“Other craft brewers did well and were bought out by big corporate brands, losing their craft identity,” he said.

“Having popular public facing brewpubs such as our Surry Hills and Alexandria venues has really helped, as has our long-time support of events such as the Canberra Craft Beer and Cider Festival.”

Sydney Brewery also has a Lovedale Brewery in the Hunter Valley.

Dr Schwartz said the business’ success came down to the staff, many whom have been working for the business since the early days, and their partnerships.

Rocks Brewing Company previously held the Alexandria venue but were forced to shut down earlier this year.

Originally published as Sydney Brewery Alexandria launched by hotel owner Dr Jerry Schwartz