Perth Bears sign landmark apparel deal with global giant New Balance
Perth Bears have secured a major coup by signing with New Balance, joining the same athletic brand stable as billion-dollar baseball star Shohei Ohtani and cricket legends Pat Cummins and Steve Smith.
The Perth Bears have links to some of the world’s most recognisable – and richest – sports stars after the NRL new recruits penned a four-year partnership deal with an athletic brand giant.
Global footwear and apparel company New Balance has an extensive list of individuals and teams on their books, from Aussie cricket heroes Pat Cummins and Steve Smith, to US tennis ace Coco Gauff and Major League Baseball pitcher Shohei Ohtani.
The Japanese superstar signed a $1 billion 10-year contract with the Los Angeles Dodgers in late 2023, the largest professional contract in sports history.
Now the Perth Bears are part of the same stable having finalised a team apparel agreement which includes New Balance designing the team’s on-field kit for the club’s inaugural NRL season in 2027.
Perth Bears CEO Anthony De Ceglie said the Bears were “the most exciting story in Australian sport”.
“We’re incredibly honoured that a brand with such incredible global recognition as New Balance would team up with the Bears … in its first foray into the NRL at a club level,” he added.
“New Balance has a commitment to elite-level performance and authentic community engagement that aligns perfectly with the Perth Bears.”
Coach Mal Meninga said the Bears were building a club that represents communities on both sides of the country.
“When you are uniting two such passionate rugby league heartlands, the standard must be elite,” he said.
“New Balance is a globally competitive apparel brand, which the Perth Bears are striving to emulate both on and off the field for every single fan, regardless of where they are.”
Originally published as Perth Bears sign landmark apparel deal with global giant New Balance
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