Recolour the Reef app: OPPO donates $1 for every download to Great Barrier Reef coral regeneration
A new augmented reality app has been launched with every free download translating to a $1 donation to Great Barrier Reef coral nursery regeneration efforts.
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A SMARTPHONE app bringing the Great Barrier Reef to living rooms has just been launched, with each free download translating to a $1 donation to coral nursery regeneration efforts.
Coral wonderlands are about to grow in homes across Australia as smartphone company OPPO launches its Recolour the Reef app.
The program allows users to view a 3D render of the coral networks that make up the reef. A sliding tool lets people watch the ecosystem change as stress from climate change, pollution and bleaching is dialled up.
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The augmented reality experience was created from images and video OPPO captured just off Fitzroy Island – one of the Reef Restoration Foundation’s (RRF) ocean-based coral nursery locations.
OPPO will donate $1 to the foundation for every download in March and April.
RRF chief executive officer Ryan Donnelly said it was an exciting partnership.
“People only want to protect the things they know about,” he said.
“We are trying to generate hope and there’s a realistic optimism around the Great Barrier Reef if people are prepared to act.”
The foundation hopes to produce a million new corals on the reef by 2026.
The Recolour the Reef app is available on Google Play and the App Store or directly by visiting recolourthereef.com.au
Originally published as Recolour the Reef app: OPPO donates $1 for every download to Great Barrier Reef coral regeneration
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