4BC saviour Jamie Dunn takes a dive in radio ratings

4BC's newly acquired saviour Jamie Dunn has vowed to "'stay in the ring and fight" after the first annual survey revealed his ratings had dived.

4BC's newly acquired saviour Jamie Dunn has vowed to "'stay in the ring and fight" after the first annual survey revealed his ratings had dived.

Dunn, who took the reins of 4BC's morning talkback radio program in January after leaving Zinc 96.1 on the Sunshine Coast, has seen his listener share drop from 11.9 per cent - at the close of 2008 - to a measly 8.1 per cent after the first survey of 2009.

The whopping fall of 3.8 per cent has all but migrated to Spencer Howson's morning program on ABC 612.

Howson's morning gabfest has risen by 2.8 per cent to claim equal first in Brisbane's competitive breakfast timeslot alongside the powerhouse of Meshel, Ash and Kip at NOVA 106.9FM.

Stations 4BH and 4KQ have also benefited from Dunn's demise, picking up 2 per cent and 1.8 per cent in the brekky slot respectively.

ABC and Nova each hold a 13.7 per cent share in the slot between 5.30am and 9am, and Howson, at least, is happy to benefit at the hands of Dunn.

"I can't deny it feels good and that goes for the whole station as well. There is definitely a spring in everyone's step today," said Howson, who also spared a thought for his humbled foe.

"To be honest, I thought that 4BC would be No.1 so I am disappointed for Jamie.

"I'm sure he isn't done yet."

The undisputed heavyweight of Brisbane radio for almost 20 years, Dunn said he has struggled to adjust to the talkback format but vowed to fight on.

"I knew I would get a hit, but I didn't think I would be hit that hard. I am just going to have to work harder, make it more entertaining and learn that I can't hide behind six minutes of Dire Straits' Romeo and Juliet," he chuckled.

"I understand radio listeners are very loyal, particularly the older ones.

"I must have offended the (4BC) listeners early on but I believe a lot of them will come back."