Lexus named Australia’s best car brand
One of Australia’s most popular carmaker has just taken out a major award, beating rivals like from tech, travel and retail.
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Lexus has beaten the likes of Samsung, Singapore Airlines and Dan Murphy’s to win recognition as the top brand for customer satisfaction in Australia.
The luxury brand took out the “Best of the Best” award in the 2024 Roy Morgan Annual Customer Satisfaction Awards with a record-breaking customer satisfaction score.
Roy Morgan chief executive Michele Levine said it was the third time Lexus has taken the title, having also won in 2017 and 2019.
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“Lexus’s outstanding year is highlighted by the luxury car brand’s exceptional 98.2 per cent average customer satisfaction, which is a new record high for the award,” she said.
The win caps off a year where Lexus secured 11 monthly category victories, beating out rivals including Mercedes-Benz in the premium car space.
Lexus has built a loyal base of Aussie drivers who rave about more than just performance. For many, owning a Lexus feels like joining an exclusive club — minus the attitude.
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As hybrid and electric demand grows, Lexus is expanding its line-up with slick new models, and if this year’s results are anything to go by, customers are loving the ride.
As hybrid and electric demand grows, Lexus is expanding its line-up with slick new models, including the RX 450h+ plug-in hybrid, the LX with a performance hybrid and Overtrail grade, and the LBX Morizo RR concept production version.
Subaru cemented its place as one of Australia’s most loved mainstream car brands, taking the top spot for regular vehicles.
The Japanese carmaker was crowned “Major Car Manufacturer of the Year” by Roy Morgan last week.
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According to Roy Morgan CEO Michele Levine, Subaru clocked an average satisfaction score of 92.8 per cent, won nine monthly awards in 2024, and has now notched 22 monthly wins since 2021 — more than three times that of second-placed Kia.
“The Japanese headquartered car manufacturer sells tens of thousands of cars in Australia each year and has been consistently rated by Australians as delivering high levels of satisfaction,” Levine said.
“Subaru’s delivery of superior customer satisfaction over a long period is based on models such as the popular Subaru Outback SUV, one of Australia’s most popular cars which tens of thousands of people have bought over the last few years – and are clearly very satisfied with.”
It’s not the first time Subaru has taken a title like this. The car brand also claimed the title of Canstar Blue’s Most Satisfied SUV Customers for 2023 and 2024.
Subaru says the recognition is due to its focus on the entire ownership experience, not just the cars themselves.
“This award is a powerful endorsement from our owners in Australia, and we’re honoured by it, especially given the wide choice of brands available to customers today, “said Scott Lawrence, General Manager of Subaru Australia.
“To be recognised not only for the quality of our vehicles but for the complete ownership experience is a testament to our entire network.”
Subaru’s rugged yet reliable line-up — including the Outback, Forester and XV — continues to strike a chord with families, adventurers and everyday drivers.
Originally published as Lexus named Australia’s best car brand
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