Playford Hotel on Adelaide’s North Tce reveals multimillion luxury upgrade

A well known CBD hotel has completed its multimillion-dollar upgrade. Check out the luxury makeover.

The Playford Hotel upgrade is the latest in a string of Adelaide hotel refurbishments. Pictures supplied by Accor.

The Playford Hotel on North Terrace continues South Australia’s great tourism bounce back from the darkest days of the pandemic with completion of a multimillion-dollar refurbishment.

From its art nouveau restaurant Luma with its dramatic 800m lighting sculpture, to its 182 upgraded rooms within a stroll or tram ride of the cultural, sport, biomedical and shopping precincts, the multimillion-dollar refurbishment is the latest vote of confidence in the booming SA tourism market.

Since the pandemic brought tourism and hospitality to a juddering halt with lockdowns, social distancing, crowd limits and more, SA has seen 10 major hotels open their doors, three major renovations, and five more hotels scheduled to open their doors next year.

Playford Hotel’s Luma Restaurant and Bar. Pictures supplied by Accor.

Playford Hotel’s Luma Restaurant and Bar. Pictures supplied by Accor

Playford Hotel’s Luma Restaurant and Bar. Pictures supplied by Accor.

The room stock has soared well above 10,000 rooms yet occupancy rates are breaking records as events from Gather Round and LIV Golf to the Mad March festivals has visitors flocking to enjoy the city.

Visitor expenditure hit a record $9.9bn in the year to June, and a record cruise season this summer adds yet more cream.

Since 2020, Adelaide has welcomed Eos by SkyCity, Sofitel, Oval Hotel, Crowne Plaza, Hotel Indigo Adelaide Markets, Majestic M Suites, Tom’s Court, Vibe Hotel Adelaide, TRYP Hotel by Wyndham and La Loft Tonsley.

Next year will see the Marriott Hotel open on the landmark GPO site, the Glenelg Hotel on Colley Tce, the Veriu Adelaide Hotel open on King William Street, the Little National Hotel debut on North Terrace and the Panorama Hotel open on Goodwood Road.

The $300m, 248-room Treehouse Hotel is scheduled to open at the Adelaide Central Market in 2025 while Peppers on Waymouth St, the Alba on South Tce and now the Playford have had major upgrades.

The Playford features 86 king rooms, 24 twins and 72 spa suites and lofts.

Playford Hotel junior suite. Pictures supplied by Accor.

Playford Hotel junior suite. Pictures supplied by Accor.

Playford Hotel junior suite. Pictures supplied by Accor.

All rooms have fully opening windows, balcony (Juliet or extended), smart TV, Wi-Fi, plush bathrobes and slippers, pillow menu, iron and ironing board, safety deposit box, Nespresso

machine, tea/coffee making facilities and locally stocked mini bar.

Additionally, suites include upgraded amenities, complimentary movie selection, cocktail essentials and kitchenette.

The restaurant Luma is overseen by executive chef Cameron Tabe with a share-inspired menu using locally sourced organic ingredients, prepared using both classic techniques and interpretative cooking methods.

Originally published as Playford Hotel on Adelaide’s North Tce reveals multimillion luxury upgrade