Kourtney Kardashian divides the internet with son Reign's bleached hairdo

Fans said he looks like Justin Bieber. But is it too young for the platinum look? 

Kourtney caused a stir after posting birthday snaps of Reign and his new 'do. Images: Instagram

We've lost count of the number of times people have had a problem with the haircuts Kourtney Kardashian and ex-partner Scott Disick give their 8-year-old son Reign. 

Whatever the number is, add another one because the little trendsetter has been spotted with another new hairdo that is causing a stir amongst people he not only doesn't know but couldn't care less about. 

Yes, we're talking about you folks on the internet. 

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Kourtney caused a stir after posting birthday snaps of Reign and his new 'do. Images: Instagram

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Reign's new look causes a stir

Mum Kourtney first had tongues wagging when she posted a series of snaps from her birthday celebrations online. 

In the collection of many candid shots, were some of her youngest child sporting a new platinum blonde look.

It's a big change from his usual buzzcuts and mohawks, but just as shocking to those following along at home. 

While mum managed to avoid any talk about the obviously shocking look for a youngster, the post was also followed up by another - this time coming from her fashion label Dash's social media account. 

And this time, fans were a little more vocal. 

"So confused with the obsession to dye these babies hair blonde!?!?!?," one shocked follower commented. 

"Sad that they dyed his hair so young," another added. 

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Dash posted some updated photos of Reign showing off his blonde hairdo. Images: Instagram

Justin Bieber is that you? 

Dad Scott Disick also had his turn with sharing snaps of his son's cool look. 

While many thought it was far from cool to dye a child's hair, others couldn't help but compare him to a young Justin Bieber. 

"That is Justin Bieber," one fan commented. 

"I literally thought this was a baby pic of Justin Bieber. Wow," another agreed. 

"Owwww mini Justin Bieber!!!!!!!!!!🙌" another chimed in. 

Originally published as Kourtney Kardashian divides the internet with son Reign's bleached hairdo