All of the changes coming to your loyalty programs as of June 30
Popular loyalty programs with major brands are set for shake-ups in the new financial year, with one to close for good.
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Some of Australia’s biggest brands are set to shake-up their loyalty programs in the new financial year.
Changes will come as early as Monday morning with some brands dropping perks, and other merging their loyalty programs into larger ones.
But one loyalty program will be gone forever.
Qantas Frequent Flyer
The flying kangaroo is set to partner with David Jones to allow shoppers to redeem Qantas points at the department store and David Jones customers to redeem their reward points at the airline.
Customers will have to link their memberships through the David Jones mobile app.
David Jones CEO Scott Fyfe said: “Our customers are at the heart of the 187-year-old David Jones business, and we look forward to recognising and rewarding them with a new market leading premium loyalty experience.
While Qantas Loyalty chief executive Andrew Glance said that half of Qantas Frequent Flyers already shop at David Jones regularly.
“The number of points members have earned through retailers has doubled in the last five years, and we anticipate it will double again by 2030, as we expand our footprint across a growing range of retail categories,” Mr Glance said.
The program will launch later this year.
Virgin Australia Velocity Frequent Flyer
Virgin have introduced changes to “Status” levels within their Velocity program.
The changes are designed to simplify the process of attaining a silver, gold or platinum membership, by ensuring that 50 per cent of the credits earned towards the program are on Virgin Australia flights flown by the customer.
These changes will come into effect from October 1.
Just Shop Rewards
The loyalty program for brands including Just Jeans is closing up shop and merging with Myer, following the retail giant’s acquisition of the Just Group.
From 1 August customers at the Just Group’s retailers will earn Myer one credits.
Retailers under the former Just Group brand include Dotti, Jacqui E, Jay Jays, Just Jeans and Portmans.
Any points that customers have earned through the Just Shop Rewards program will be valid up until July 26, after which they will be forfeited.
Supercheap Auto Club
The auto company’s “Best Price Credit” perk will be retired as of June 30.
The system was popular as it meant that if a product went on sale within 14 days of purchase the difference would be refunded to customers in store credit.
Instead a new “Spend & Get” system is being introduced, giving a $5 credit to customers for every $100 spent.
Target Shop+
From July 21, Target Shop+ will be discontinued altogether.
Target said that the company has made a “business decision” to move away from the app-based loyalty program.
Any rewards earned can be redeemed even after the program discontinuation, as per any validity period on the reward.
Originally published as All of the changes coming to your loyalty programs as of June 30
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