Woolworths launches limited-edition flavour mud cake

The supermarket has delighted customers with a “delicious” new version of a cult bakery item – but warned: “You need to be quick.”

There’s arguably nothing that sums up Aussie food culture better than the iconic mud cake.

The dense and incredibly rich baked treat is so well-loved, it features at many a birthday party and social gathering – couples even tuck into them on their wedding day.

And while we can definitely make our own, nothing tastes better than the cheap and cheerful versions you can snag at the supermarket.

Now Woolworths has just released a limited-edition variety of the cult product: Mint, Cookies and Cream flavour.

The new “indulgent” addition to Woolies’ shelves is described as a “cookies and mint white choc mud cake covered in mint white choc ganache, dark cookie pieces and mint choc drizzle”.

“Customers need to be quick to try our latest minty fresh mud cake flavour hitting the shelves this week for a limited time only,” a spokesperson for the Australian retailer told news.com.au.

Love news? Stream 25+ news channels in 1 place. New to Flash? Try 1 month free. Offer available for a limited time only >

Woolworths has released a new limited-edition mud cake flavour. Picture: Facebook/SunnybankHillsShoppingtown

The $5.75 item has only just begun rolling out in stores, but already customers are frothing over the “delicious” item.

A video of the new find was shared on TikTok by user @themacrofoodblogger, prompting many to state: “OMG, WANT.”

“Start the carrrr,” one person wrote.

“OMFG get out of the way,” a second user commented.

A third person promised: “It is so good.”

A video showing off the new flavour sparked a frenzy on social media. Picture: TikTok/@themacrofoodblogger

On Facebook, another excited shopper shared a snap of the new addition to the bakery section, writing: “OK, new year health resolutions and summer bikini bodies are cool and all… But, this Mint Cookies and Cream Mudcake is way cooler than that will ever be.”

However there were plenty of people who declared they weren’t sure about the flavour combination.

“Mmmm cake that tastes like toothpaste,” one person wrote.

“Ruined by the mint flavour,” a second commented.

A worker's impressive icing technique went viral in 2021. Picture: TikTok

A Woolworths employee previously shared the impressive technique for icing the supermarket’s famous cakes, sending the internet into a spin.

The worker, named Karen, started with a whole heap of the delicious cakes lined up in front of her.

Using a blue piping bag, she holds it above her head and can be seen impressively twirling the white icing back and forth to cover multiple cakes at once.

The clip, shared in 2021, was viewed millions of times with many declaring it was hypnotising to watch.

Originally published as Woolworths launches limited-edition flavour mud cake