Kmart fans lose it over $52 dupe of $280 double denim set
Budget-conscious shoppers have been loving a recently launched outfit from Kmart that looks and feels like higher-end options.
Designers
Don't miss out on the headlines from Designers. Followed categories will be added to My News.
Kmart has once again sparked a frenzy online with the release of a best-selling matching denim set, proving that double denim never goes out of style.
The budget retailer recently launched the $22 Short Sleeve Denim Shirt and the $30 Wide Leg Pocket Jeans, both made from dark wash denim and designed to fade over time.
The shirt features a stylish drop shoulder design, a spread collar, two chest pockets and gold buttons.
The high-rise jeans are floor length and have two front pockets as well, belt loops and a zip fly with button closure.
In comparison, similar sets from Dissh and Frankie and Co can retail for as much as $280.
Fashion content creator Lauren Dainton came across the set after stumbling upon it in-store.
“I knew Kmart had come out with some new pieces that were really nice, and I gravitated towards it because the set looked great on,” she told news.com.au.
She said the material felt high-quality and both items feature a thick, durable fabric.
“I’ve got lots of compliments on it since I bought it,” she added.
A Kmart spokesman stated that mix-and-match styles like this continue to be fan favourites, saying, “These products are designed with classic appeal and modern versatility, perfect for layering, mixing, and matching”.
With denim trends expected to dominate fashion yet again in 2025, they warned that these staples are flying off the shelves and may sell out quickly.
The Short Sleeve Denim Shirt can be styled buttoned up for a polished look or layered over a crop top for a more laid-back vibe.
Pairing the Wide Leg Pocket Jeans with sneakers and a fitted tee creates a chic casual outfit while adding heeled boots and a blazer can elevate the ensemble for a seamless day-to-night transition.
Shoppers, including Ms Dainton, have taken to TikTok to share their unique takes on the outfit.
She styled hers with chunky black platform slides and a half-tuck for added structure, describing it as “perfect for the office”.
Her followers echoed her excitement, with comments like, “You’ve convinced me on this set,” and “Pop off Kmart!”
New mum Georgie Rose also shared a video trying on the outfit, calling it “divine” and saying how fabulous it made her feel during her post-partum journey.
“I have never felt cooler in my life,” she confessed, recommending that people size up for a more oversized, slouchy fit.
“There are so many ways to wear this,” she added.
With the set proving so popular, many shoppers reported that several Kmart stores were nearly sold out already.
One person said in the comments, “I was lucky to get my hands on them!”
Grace Vlek, another TikToker, shared a Kmart haul featuring the denim top, which is also available in a medium wash, worn over a white singlet.
“It looks so cute layered,” she said. “I’m literally obsessed!”
It comes after shoppers went crazy for another double denim outfit from Kmart just weeks ago, which features the same top but instead of jeans, an A-line skirt for a more summer-friendly look.
Originally published as Kmart fans lose it over $52 dupe of $280 double denim set
Clip proves women everywhere look the same
No you’re not imagining it. There’s an item that has “exploded” in popularity recently – and a video shows it’s literally “everywhere”.
New trend spotted at Aussie music festival
A new trend has emerged as 45,000 revellers flocked to the Laneway music festival to enjoy performances from acts such as international superstar Charli XCX.