Queensland means different things to different people. And with a land mass and beach front this size it should.
If you're after an urban break, Brisbane and its food /fashion/design scene continues to grow apace.
Travelling with family? The Gold Coast with its abundance of theme parks and accommodation for every budget still delivers.
Then of course, there's the magic of the Great Barrier Reef and its islands, not to mention the Daintree and inviting salt-licked hamlets galore.
And here's the kicker, almost all have luxury resorts and luxury hotels to choose from.
Best hotels in Brisbane
1. The Calile Hotel, Fortitude Valley
The hotel that single-handedly redefined the accommodation landscape in the Queensland capital continues to deliver daily.
Why we love it: the acres of red marble in the lobby, that Miami-style pool and sumptuous robes in every room.
What to consider: everyone who's anyone flocks to this plush enclave - we're talking celebs on lists A through D and influencers galore. Which makes for superb people watching.
What features does The Calile have?
Nine tiers of accommodation with surprisingly affordable Essential entry-level rooms.
The poolside Hellenika restaurant is one of the best all-day diners in the entire city but there are four others to choose from.
An onsite shopping mall with heavy hitters such as Dion Lee, Camilla and Marc and Venroy - just in case someone shows up wearing your outfit.
What you need to know
The hotel sits on James Street, one of the city's vibiest retail precincts if you're looking to spend some of your hard-earned dollars on fashion or food.
It also has a compact yet stylish gym and Kailo Medispa - with its extensive range of spa treatments - will have you returning from Brisbane looking several years younger. One for the botox, sorry, bucket list.