30 under 30: Qld’s Social media stars and their millions of followers
They are Queensland’s young guns of the social media world, boasting millions of followers. Now, 30 of the most influential stars aged under 30 can be revealed. SEE THE LIST
Confidential
Don't miss out on the headlines from Confidential. Followed categories will be added to My News.
They’re the shining stars of social media dedicating their lives to the picture-perfect image and making it look easy.
From fitness influencers and models to make-up artists and chefs, a wide range of Queensland-based influencers have stacked up a following of more than one million people.
Of the lot, the state’s most notable influencer based on followers is Sarah Magusara, a TikTok influencer who shares dancing and comedy videos.
Tammy Hembrow, a Gold Coast native has made her mark creating content in the fitness and wellness space.
Hembrow, who is engaged to and expecting a baby with Queensland former iron man Matt Poole, has 14.2 million Instagram followers.
The 27-year-old has successfully leveraged several businesses from her following, including Saski Collection and her TammyFit app.
Hembrow shares two children with her ex partner Reece Hawkins, who has more than 700,000 followers himself.
Her sisters Emilee and Amy Hembrow have also grown a large social media following, with Emilee having 1.1 million followers while Amy has 277,000.
Other fitness and wellness influencers with huge social media followings include Emily Skye, Rachel Dillon, Ashy Bines and Chloe Szepanowski.
TikTok has also seen influencers stack up millions of followers with Birkdale’s Rhylee Passfield using makeup to transform herself into characters, including Dobby the Elf, Wonder Woman and Patrick Star.
She has attracted a following of 1.9 million people on TikTok.
QLD’S POWERFUL SOCIAL MEDIA’S 30 UNDER 30
30. Jansen Andre
71,900 Instagram followers
Private retreat chef Jansen Andre shares his recipes on social media.
He is recognised for playing Sebastian in Summer Heights High, the love interest of Chris Lilley’s character Ja’mie.
29. Kurt Coleman
106,000 Instagram followers
Kurt Coleman rose to fame in 2013 when he shared his self confidence and love for fake tan online.
In January, he claimed to be Australia’s original influencer.
28. Ellidy Pullin
161,000 Instagram followers
Model Ellidy Pullin’s followers have been eager to follow her journey as a new mum and through pregnancy after she lost her partner Australian snowboarder Alex ‘Chumpy’ Pullin in 2020.
He drowned while he was spearfishing at Palm Beach on the Gold Coast, understood to have been from a shallow water blackout.
Pullin conceived her daughter Minnie after undergoing IVF using Chumpy’s sperm which was retrieved posthumously.
27. Wild Ones – Lucy Jackson and Nikki Westcott
172,000 Instagram followers
Founders of fashion label Jagger & Stone, best friends Lucy Jackson and Nikki Westcott share their Gold Coast party lifestyle on their shared Instagram page.
The pair have a successful podcast called Happy Hour.
26. Mitchell Orval
269,000 Instagram followers
Partner to Chloe Szepanowski, Mitchell Orvall made a name for himself making comedy videos with his dad in the ‘Angry Dad’ series.
Now he shares his wellness journey online.
25. Amy Hembrow
277,000 Instagram followers
Amy Hembrow is the eldest of the three Hembrow sisters.
She co-owns boutique spa Sskin with her sister Emilee and co-founded Tammy Fit.
24. Lily Brown
343,000 Instagram followers
Brisbane influencer Lily Brown founded luxury sleepwear brand Chille.
She has 343,000 followers on Instagram.
23. Abbie Chatfield
383,000 Instagram followers
After finding fame on The Bachelor, Abbie Chatfield has become a television and radio personality.
The influencer, who grew up in Brisbane has struck a number of brand deals through social media.
22. Georgie Stevenson
413,000 Instagram followers
Georgie Stevenson is a lawyer turned entrepreneur, she has her own podcast The Rise and Conquer Podcast and natural supplement company Naked Harvest Supplements.
21. Ashton Wood
428,000 Instagram followers
Ashton Wood is a travel and fashion influencer and model.
She is a co-host of the Common Chaos podcast with Cartia Mallan.
20. Saskia Teje
435,000 Instagram followers
Model Saskia Teje has co-founded clothing brand Amelie Teje.
She has 435,000 Instagram followers.
19. Alex Hayes
484,000 Instagram followers
Alex Hayes is known for his surf content online.
He shares videos of himself in nature with his 484,000 followers.
18. Michael Finch
489,000 Instagram followers
Brisbane’s Michael Finch, 25, began his career as a beauty influencer and now shares his lifestyle and cooking posts on Instagram, TikTok and YouTube.
17. Cartia Mallan
536,000 Instagram followers
Starting out with YouTube makeup tutorials, Mallan is now a successful influencer with more than half a million followers.
She has a podcast called Common Chaos with her friend Ashton Wood.
16. Isabella Fiori
578,000 Instagram followers
Australian YouTube and Instagram sensation Isabella Fiori is a lifestyle vlogger.
She began her online career by sharing beauty tips and tutorials.
15. Chloe Szepankowski
627,000 Instagram followers
Chloe Szepanowski first rose to fame after appearing in Shani Grimmond’s YouTube videos.
She shares her wellness journey online with her partner Mitchell Orval.
Szepanowski owns activewear brand Szep.
14. Skye Wheatley
656,000 Instagram followers
Skye Wheatley appeared on Big Brother Australia in 2014 where she began her career as a model and youtuber.
Wheatley has two children with Lachlan Waugh named Bear and Forest.
13. Morgan Rose Moroney
974,000 followers
Fitness model Morgan Rose Moroney became famous after posting videos of her acrobatic skills online.
She is well-known in the fitness industry and a co-founder of clothing brand Apollo & Sage.
12. Ashy Bines
1 million Instagram followers
Gold Coast influencer Ashy Bines has had several business ventures as a fitness influencer, including books and running her own gym for a period of time.
She shares her pregnancy experience and healthy recipes on her Instagram.
11. Emilee Hembrow
1.1 million Instagram followers
Sister of Tammy Hembrow, Emilee launched her own boutique spa business Sskin with sister Amy in 2020.
Followers enjoy Emilee’s lifestyle content, sharing her experience as a mum to young children.
10. Rachel Dillon
1.3 million Instagram followers
Fitness influencer Rachel Dillon gained her fame from her program Bodies By Rachel, now renamed Move With Us.
Her challenges included progress shots which she would share to social media.
She has since founded activewear brand Crop Shop Boutique.
9. Shani Grimmond
1.4 million Instagram followers
Beauty guru Shani Grimmond shares her makeup tutorials, vlogs and product reviews on YouTube.
She has attracted more than 1 million Instagram followers.
8. Isabelle Mathers
1.6 million Instagram followers
Isabelle Mathers has attracted 1.5 million followers on Instagram through her work as a model.
7. Elisha Herbert
1.6 million Instagram followers
On their joint Instagram account, Elisha and Renee have 26,500 Instagram followers.
6. Renee Herbert
1.7 million Instagram followers
The Herbert twins, who were raised on the Sunshine Coast, have made their names as international models living in Los Angeles.
Despite calling themselves the Herbert “twins”, the pair are actually triplets with their brother Eric Serge Herbert.
5. Rhylee Passfield
1.9 million followers TikTok followers
Birkdale’s Rhylee Passfield shot to internet fame after transforming her looks using her self-taught special effect skills.
From Dobby the Elf, to Wonder Woman and Patrick Star, she has 1.9 million TikTok followers.
She was labelled a breakout Australian on TikTok for 2021.
4. Emily Skye
2.5 million Instagram followers
Australian fitness star Emily Skye has created a huge following and created several businesses off the back of her success.
She runs the Emily Skye Fit app and cosmetic company James Cosmetics.
3. Gabby Epstein
2.8 million Instagram followers
Gold Coast born Gabby Epstein made her mark as a bikini model in 2015 after competing in Miss Universe Australia.
She now creates content on OnlyFans.
In 2015 she told the Gold Coast Bulletin she earnt more for one Instagram post than she would for four days work as a model.
2. Tammy Hembrow
14.2 million Instagram followers
Tammy Hembrow has leveraged her huge following into two businesses, Saski Collection and TammyFit.
The 27-year-old rose to fame by sharing her booty program and sharing her pregnancy journey online.
She has modelled for Khloe Kardashian’s Good American brand and shares updates on her life on Instagram and vlogs on YouTube.
1. Sarah Magusara
17.5 million TikTok followers
Sarah Magusara is known for her dancing, lip syncing and comedy videos on TikTok.
The 20-year-old shares her journey as a mum to a little girl online.
Join the conversation
Elle in paradise: Supermodel spotted in Qld tourism idyll
Supermodel Elle Macpherson has been spotted enjoying a trip to one of Queensland’s most prominent tourism hot spots.
Read more
Shayna Jack sizzles on catwalk at Gina Rinehart’s world-first
Australia’s top Olympic swimmers traded the pool for the runway in a jaw-dropping debut at the Brisbane Fashion Festival.
Read more