Kanye West dropped by Adidas after his ‘dangerous’ and ‘unacceptable’ anti-semitic rants

Kanye West has been dropped by Adidas after making a string of anti-semitic slurs.

Kanye West has been dropped by Adidas after making a string of anti-semitic slurs.

The sports brand announced on Tuesday that they were cutting ties with the rapper over his “harmful” and ”dangerous” comments.

Adidas added that the move would cost it €250 million ($390 million AUD).

Kanye has blasted Adidas online in recent weeks, accusing the brand of copying his ideas, mismanaging the firm, and taunting their Chief Executive Officer Kasper Rorsted.

Adidas said in a statement: “Adidas does not tolerate antisemitism and any other sort of hate speech.

“Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”

They added: “After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. Adidas will stop the Adidas Yeezy business with immediate effect.”

It concluded: “This is expected to have a short-term negative impact of up to €250 million on the company’s net income in 2022 given the high seasonality of the fourth quarter.”

Adidas began its Yeezy collaboration with Kanye in 2015.

Adidas has joined companies like Gap and Balenciaga in prematurely cutting ties with the mogul.

The father-of-four has sparked global outrage this month after making a string of antisemitic slurs - which his ex Kim Kardashian and her family slammed on social media on Monday.

He also incensed the public when he wore a “White Lives Matter” T-shirt to a fashion show.

Kanye West has been dropped by Adidas after making a string of antisemitic slurs.

On October 7, Kanye wrote on Instagram: “Ima use you as an example to show the Jewish people that told you to call me that no one can threaten or influence me.”

Several days later, the rapper tweeted: “I’m a bit sleepy tonight but when I wake up I’m going death con [sic] 3 On JEWISH PEOPLE.”

Defcon is a military term used as an alert system by the US armed forces.

Under the Defcon 3 warning, the military must be prepared to launch operations within 15 minutes of the warning.

Twitter removed Kanye‘s antisemitic tweet and also confirmed his account has been locked “due to a violation of Twitter’s policies.”

During an interview with Piers Morgan, Kanye refused to apologise for his tweet.

Piers told him he should apologise and then later said: “Racism is racism and you know that I think, don’t you?”

“Yes, obviously, that’s why I said it,” Ye said.

The host asked for confirmation: “So, you said it knowing it‘s racist?”

“Yes,” replied Ye.

“I fought fire with fire. I‘m not here to get hosed down. I’m a different type of freedom fighter.”

Kanye has blasted Adidas online in recent weeks, accusing the brand of copying his ideas, mismanaging the firm, and taunting their Chief Executive Officer Kasper Rorsted.

The company said in a statement: ‘Adidas does not tolerate antisemitism and any other sort of hate speech.’

Ye eventually acknowledged that he caused “hurt and confusion” to people who were affected by his rant after two hours of Pier‘s probing.

“I will say I‘m sorry for the people that I hurt with the ’def con’ ... I feel like I caused hurt and confusion.”

This comes shortly after Kanye‘s Instagram account was suspended when the fashion designer posted screenshots of a conversation that claimed to reveal a conversation with rapper Sean “Diddy” Combs.

In the conversation, West made allegations he believed Combs was being controlled by Jews.

Kanye texted: “Ima use you as an example to show the Jewish people that told you to call me that no one can threaten or influence me.”

He captioned the Insta post: “Jesus is a Jew.“

The argument was triggered after Kanye sparked outrage when he wore a T-shirt with the words “White Lives Matter” at Paris Fashion Show on October 3.

This article originally appeared in The Sun and was reproduced with permission

Originally published as Kanye West dropped by Adidas after his ‘dangerous’ and ‘unacceptable’ anti-semitic rants