David Beckham strips off in steamy new ad

Despite saying his underwear modelling days were behind him Mr Golden Balls David Beckham has left his many fans in a frenzy after the release of a raunchy new fashion campaign. See video.

David Beckham has left his millions of fans in a bit of a hot sweat following the release of his new underwear campaign in conjunction with German luxury label, BOSS.

Indeed, the slightly X-rated version of the ad shows a very naked Becks with enough er, private shots to make just about anyone blush.

David Beckham fronts a raunchy new underwear campaign for BOSS. Picture: Supplied

The man is closing in on 50. Picture: Supplied

David Beckham signed a deal with German luxury brand BOSS in 2024. Picture: Supplied

In the ad, Beckham strips down to his underwear and then, very quickly, ditches those for a very intimate look at the former Manchester United star.

“I once said that my body wear modelling days had come to an end, but when Boss shared their ambition for the range and brought in my good friends Mert and Marcus to shoot the campaign with their brilliant creative ideas I simply couldn’t refuse,” Beckham said in a statement.

The 49-year-old nodded to his previous underwear outings modelling for Emporio Armani and H&M. “The new Boss One collection is beautifully made. I’m proud to support Boss in our long-term strategic partnership with this campaign.”

David Beckham new underwear campaign for BOSS. Picture: Supplied

David Beckham makes fans blush in his new underwear ad. Picture: Supplied

The British soccer legend fronts the Boss One Underwear campaign following a multi-year deal the former soccer star signed with the brand in May 2024. The collection of photos marks a first underwear campaign and marketing plan for the German clothing brand.

David Beckham shows off his ripping physique. Picture: Supplied

The photos were shot by acclaimed photographers Mert & Marcus, who shot stills and video of Beckham. The video campaign will be shown in cinemas and on Amazon Prime Video, Max, Netflix, Paramount+ and Sky TV streaming platforms.

“David Beckham is an individual that is just known worldwide,” said Daniel Grieder, chief executive officer of Hugo Boss. “Wherever you go, from America to Europe to Asia, young, old, men, women — everybody loves him.”

Originally published as David Beckham strips off in steamy new ad