Covid NSW: Government launches ‘Let’s Do This’ vaccination campaign

The NSW government has released a new vaccination ad campaign which steps away from scaring residents, but instead shows what we can get back to faster if we’re jabbed. Watch the video.

The federal government tried to scare us into getting jabbed with an ad campaign in which a young woman hooked up to a ventilator gasping for air.

Now the state government is using the carrot and stick ­approach in a new advertising campaign.

The ‘Let’s Do This’ campaign will debut on television and online on Sunday and will remind NSW what life will look like after mass vaccination.

The ad features a voiceover encourage NSW to “do this”, showing music festivals, travelling, large weddings and catching up with mates as just some of the joys of enough ­people getting vaccinated.

The upbeat ad says “enough of this” — this being zoom meetings and home schooling — and says that getting the jab is our chance to “play on and keep the lights on”.

The ‘Let’s Do This’ ad campaign shows young people out again having fun.

The ad also shows people of different ages getting jabbed.

The campaign will include metropolitan and regional television and newspapers, as well as radio, digital, social media and out of home advertising across NSW, with message translated into 19 lang­uages and adapted for Indigenous media channels.

The campaign is in stark contrast to the ad released by the federal government in July featuring a young Covid patient. The ad was criticised as distressing and ill-timed because the message that anyone could be impacted by the virus came at a time when younger people were unable to get vaccinated.

The campaign shows businesses opening again.

And people coming together to celebrate events like birthdays again.

NSW Customer Service and Digital Minister Victor Dominello said now that the state is well and truly in a race to get the jab to everyone young and old, a positive campaign will help get the message across.

“People are screaming for hope, screaming for blue sky and this is a call to action to reach that blue sky faster,” Mr Dominello said.

He said negative campaigning at a time when many are isolated and alone could pile onto poor mental health.

“We need hope, we need to feel upbeat. Imagine if you are one of these people stuck in your home, no windows, on your own feeling absolutely wretched,” he said.

“If we keep saying to people things are bad, things are bad then things are going to be bad.

“So these ads are as much about mental health as vaccination in many ways.”

Got a news tip? Email [e-mail]

Originally published as Covid NSW: Government launches ‘Let’s Do This’ vaccination campaign