ASX-listed Decidr AI Industries acquires US firm to power global expansion

Australian AI firm Decidr has struck a deal to acquire US-based Sugarwork Inc after raising $33m, marking its first major international expansion since rebranding.

David Brudenell, CEO of ASX-listed AI company Decidr has global ambitions for the company. Source: Supplied

ASX-listed Decidr AI Industries will be going international after striking a deal to acquire US-based Sugarwork Inc.

The announcement comes after the Sydney company had two major capital raises earlier this year that built a $33m war chest for future expansion.

The capital raisings came after the company switched its listing from Live Verdure in March 2025, when shareholders approved a name change from the previously listed hemp fashion business and a switch of its ASX ticker code.

Executive chair and co‑CEO David Brudenell said the deal was central to Decidr’s long-term strategy.

“We’re building the engine that powers the agentic economy,” he said.

“Integrating Sugarwork enables organisations to surface their most valuable, but least visible knowledge, providing a strong starting point for agentic transformation.”

Decidr AI Industries was founded by serial entrepreneur Paul Chan who previously listed consumer insights company Pureprofile before setting up his new business in 2018.

The company’s key product is DecidrOS, a platform designed to co-ordinate data, workflows, and AI platforms across business functions. The service aims to help organisations track decisions made by AI and ensure alignment with corporate objectives.

Decidr.aI CEO Paul Chan and his parents, Sharon Armstrong and Augustine Chan. Pic: John Feder.

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Decidr owns the full rights to its platform and is positioning it for use in enterprise workflows that require integrating AI decision-making with human operations. Currently, the platform is being applied in markets including education, where it is used to personalise learning plans and automate administrative tasks.

The company plans to keep Sugarwork operating as a separate brand in the U.S, while also making its platform available across Asia–Pacific markets with the aim of opening up new revenue streams and to use Sugarwork as a bridge to access more enterprise AI business opportunities globally.

Sugarwork, founded in 2022 and based in New York, specialises in capturing tacit institutional knowledge, workflows and processes that aren’t written down but drive how teams actually work.

As companies increasingly adopt AI, Sugarwork’s platform claims to help uncover where automation or AI can be most effective by mapping that “invisible 80%” of knowledge.

Decidr claims integrating Sugarwork into its system will accelerate onboarding, boost the completeness of data used for AI-driven workflows, and reduce the risk associated with deploying automation.

The acquisition is all-scrip and will be carried out via a new subsidiary, Decidr U.S. Inc, with the deal expected to close by 31 December 2025, pending standard approvals.

Sugarwork’s CEO, Vanessa Liu, said, “we founded Sugarwork to solve a problem every organisation faces: knowledge lives in people’s heads. Decidr shares our belief that unlocking this knowledge is the gateway to meaningful, scalable AI.”

“Joining forces accelerates our mission further and faster, giving teams a clear path from discovery to intelligent execution.”

Mr Brudenell said the company planned to using the previous capital raises to fund further DecidrOS development, expand its customer base and deepen its global reach.