Top 20 Under 40: Nourish’d co-founder and CEO Abbey Cameron

Starting with a modest $70,000 in savings and a goal to become Australia’s leading healthy meal delivery service, Abbey Cameron and her husband’s business Nourish’d is on track to become just that – and changing people’s lives while they are at it.

From a commercial kitchen on the Gold Coast, Abbey Cameron, 36, plans to be the healthy meal delivery leader of Australia.

Starting with $70,000 in savings in 2014, Cameron and husband David Crompton, 34, started making meals for people like themselves.

“We were both working corporate jobs and wanted a meal delivery that we could afford that was healthy,” she says.

“All these places advertised healthy meals but they had added sugar or fillers so we thought we’ll do it ourselves.”

Food delivery was in its infancy, and being in the space early led to Cameron having a leg up on what is now a $700 million industry, she says.

Abbey Cameron is co-founder and CEO of food delivery business Nourish’d. Picture: Mark Cranitch

Nourish’d currently cooks, ships and delivers 3500 meals a week along the eastern states, expanding to South Australia in recent weeks and hopes to be the first fully prepared, door-to-door meal delivery service in Tasmania in September.

The expansion has come slowly but means it has solid customer loyalty and rave reviews in what can be a very fickle market place.

Nourish’d, which has a projected FY20 turnover of $2 million, also provides meals for NDIS customers.

It’s a move that revived Cameron’s passion for the company just when she was thinking about selling.

“We get an email about once a week saying we have changed someone’s life and that sounds dramatic, out of context, but food is so important and if all you’ve had access to is rubbish and you are now able to get off your diabetes medication, it is life changing,” she says.

Cameron says Nourish’d is currently raising a “modest” $350,000 from investors with plans to employ more staff to join its team of six in the Brisbane office.

“I watch people raise all this money and two years later no one has a job but I want to create economically sustainable and viable businesses,” she says.