‘We all need the D’, advises health agency

A GOVERNMENT health agency has been left red-faced by an extremely poorly worded advertising campaign.

Poster fail: ‘We all need the D’

HOW often do you get the D?

A Canadian government agency has been left red-faced by a poorly worded advertising campaign encouraging people to supplement their vitamin D intake.

In a series of posters that were clearly not proofread by anybody under the age of 30, Yukon Health and Social Services came up with lines such as: “We all need the D. Even Me!”, “How do you do the D?”, “Need a little help with your daily D?”, and “I’m in my 30s, who knew I needed to do the D?”

Why yes, thank you.

Who knew indeed.

In case you need it explained, the common slang term “the D” means “the d***”, and not the essential vitamin needed for bone growth that is produced by the human skin when exposed to sunlight.

Yukon Health and Social Services quickly removed all traces of the campaign from its website after BuzzFeed Canada and a number of Twitter pointed out the unintentionally hilarious posters.

But at least it got people talking about the D.

Oh, Yukon, you beautiful weirdo. "We all need the D." https://t.co/mGxQFf1IDy

— Eva Holland (@evaholland) January 23, 2016

A D a day keeps the doctor away. This just can't be a real #publichealth campaign, right? #yukon #IneedtheD pic.twitter.com/XG9zODsenK

— Kristie Flannery (@thehistoriann) January 26, 2016

This Yukoner overdosed on "the D" in jr high. Made me a lesbian. #Yukon pic.twitter.com/tQPcAwGOjy

— Jenny Hamilton (@YukonJenny) January 23, 2016

Originally published as ‘We all need the D’, advises health agency